Product test after “only with control group”
Frequently, product tests are also of the “after only with control group” design. General Motors ran such an experiment to determine the desirability of nylon cord tires as compared to the traditional rayon cord tires. Nylon cord tires were more expensive than rayon cord tires and were alleged to whine and thump; but there was little evidence as to the importance of these defects if in fact they existed at all. Accordingly, General Motors equipped 40,000 Chevrolets with nylon cord tires and kept track of the serial numbers of the cars. Later they interviewed owners of cars with both types of tires to get their appraisals of their tires. Sometimes the difficulty of establishing a control group that is not exposed to the experimental variable causes researchers to substitute something else as a control, as in the following example: Procter & amble clearly set the sales growth target of 250,000 cases as a control. The student... (more...)
Jul 1, 2009 
Comments (0) 
Finance Management
Reforms of Capital Market
The 1991-92 securities scam prompted the governments to increase the pace of reforms in the capital market. Several reform measures have been undertaken since then in both the primary and secondary segments of the equity... (more...)
Capital Market Scams
The post economic liberalization era witnessed scams with cyclical regularity in the Indian capital market. The series of scams in the capital market may lead someone to believe that scams and liberalizations are correlated... (more...)
Capital Markets – Some Basics
The capital market is an important constituent of the financial system. It is a market for long term funds both equity and debt and funds raised within and outside the country. The capital market aids economic growth by... (more...)
Human Resource Management
Anchoring yourself to success
There are people who get goose bumps every time they see their National flag. It’s an odd reaction if you think about it analytically. After all, a flag is just a piece of cloth with a colorful, decorative pattern. There’s... (more...)
Alternatives and using new choice
Once you have come up with these alternatives, see if they feel congruent that is, make sure all of you is willing to support your using these new choices in the future. If you feel congruent, these choices will produce behaviors... (more...)
The Power of Perspective
Help your younger cope with something he or she couldn’t handle earlier, then stride back to the seat and watch the movie change. Play the same scene in your head, but this time watch as your younger self handles the same... (more...)
Sales/Marketing Management
Product test after “only with control group”
Frequently, product tests are also of the “after only with control group” design. General Motors ran such an experiment to determine the desirability of nylon cord tires as compared to the traditional rayon cord tires.... (more...)
After only with Control Group design
In the four group six study design, it is possible to determine the effect of the experimental variable from only two groups can be seen experimental group 2 and control group 2. Referring to the summary table of the factors... (more...)
Four Group Six Study Design
When the investigator is obtaining information in an undisguised manner directly from persons, the before and after control group design is inadequate. Both the experimental and control groups are apt to be influenced and... (more...)
General
Brands can do some social good while promoting products
A bank that gives power to the people, a soap that makes a country healthy, Tea that gets people to vote. Are brands all of a sudden sprouting? It certainly seems that way. Nedbank of South Africa attached solar panels to... (more...)
GM addresses damage control issues in India
General Motors India to address the issue of resale has run a pilot called Chevy OK at 11 dealerships where customers can sell and exchange cars. These outlets are visited frequently by people who want to exchange their Opel... (more...)
Essence of formulating competitive strategy
The essence of formulating competitive strategy is relating a company to its environment. The intensity of competition in an industry is rooted in its underlying economic structure. According to Michael Porter the state of... (more...)
Operations Management
Joint Strategies – examples
Two plants are organized to produce a variety of products in batches. These plants involve a strategy in the lower middle range in which emphasis has been placed on the flexibility required by multiple products. A fourth... (more...)
Improvement of implementation for jigs and tools
Improvements for safety Seiton system (steps) for jigs and tools and fixtures 1) The jigs and tools and fixtures necessary for the work at hand will be laid out on the work table in an order and position for easy use. Extra... (more...)
Improvements for Jigs and tools
Current Work place Situation: This case concerns the Seiton system improvements for Jigs and tools, and fixtures stored in the tool cabinet of a sheet metal welding workshop. It was more than ten years ago that this common... (more...)
CiteMan Network not only provides an easy way to keep one step ahead of problems related to business management it also gives you an easy interface to network with your peers.
If you want your article published on citeman.com please send it for a review at
