How can expectancy theory be applied?

July 29, 2010

in Human Resource Management

Let’s use a classroom analogy as an illustration of how one can use expectancy theory to explain motivation. Well, the results of that first examination are in. The class average was 76. Ten percent of the class scored an 88 or higher and got an A. Your grade was 54; the minimum passing mark was [...]

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Does Job design influence motivation?

July 29, 2010 Human Resource Management

Job characteristics model (JCM): Hackman and Oldham’s job description model. The five core job dimensions are skill significance autonomy and feedback. What differentiates one job from another? We know that a traveling salesperson’s job is different from that of an emergency room nurse. And we know that both of those jobs have little in common [...]

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How do inputs and outcomes influence motivation?

July 29, 2010 Human Resource Management

Equity theory says that employee perceive what they get from a job situation (outcomes) in relation to what they put into it ( inputs) and then compare their input outcome ratio with the input outcome ratios of relevant others. This relationship is shown in Exhibit. If worker perceive their ratio to be equal to those [...]

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Applying alternative learning concepts to consumer behavior

July 29, 2010 Sales/Marketing Management

We should not be dismayed by alternative explanations of how consumers learn. In fact, it is useful to have these alternatives since the nature consumers learn probably influences the method they use to learn it. Connectionist theories of learning are appropriate to understanding a variety of other aspects of consumer behavior. As has already been [...]

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The variability of reference group influence

July 29, 2010 Sales/Marketing Management

Variability among products When the influence of reference groups on the purchase of a number of consumer goods was first studied, it was found that the conspicuousness of a product is a strong determinant of its susceptibility to reference group influence. Conspicuousness may be of two forms, however. First the item must be exclusive in [...]

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Global Perspective

July 29, 2010 Sales/Marketing Management

Hong Kong — Disney rolls the dice again With the opening of Disneyland in Anaheim in 1955 the notion of the modern theme park was born. The combination of the rides, various other attractions and the Disney characters has remained irresistible. Tokyo Disneyland has also proved to be a big success, making modest money for [...]

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Handling jealousy at work

July 29, 2010 Human Resource Management

Jealous co workers can be a constant source of worry at workplace. It’s important to do some damage control well in advance. Your success at work will not be a cause for celebration for others. Success breeds success and sadly jealousy. As you make friends in your firm, you also create enemies – directly or [...]

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Green Managers

July 29, 2010 Human Resource Management

As corporates realize the importance of sustainable development, the demand for managers who can make profits in environmentally friendly ways is on the rise. According to recent figures an increasing number of MBA applicants in the 21st century are keen to choose a good job a career path that would allow them to use their [...]

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Abilities versus expectations

July 29, 2010 Human Resource Management

What are your strengths and weaknesses? What is your personality type? Where does your aptitude lie? What are your skill sets? If you don’t have an answer to these, find it before you try to find a new job. While this is acceptable the fact remains that most professionals who indulge in job hopping do [...]

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The STP Approach

July 29, 2010 Sales/Marketing Management

Segmentation Segmentation is the breaking down of large markets into sub markets or segments of consumers that are similar in terms of needs wants ad buying habits. The first method of segmenting a market is demographic segmentation. In demographic segmentation factors like age, gender, income, education, occupation, marital status family cycle and ownership of durables [...]

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