Avtaar-HR Transformation with theatre

Avtaar-HR Transformation with theatre
by Guest Contributor March 23, 2013 General / Interesting

Recall my first corporate job-My first interaction was with the ‘HR’.A young, dynamic person who presented himself as your friend in a new setting. He played the host, the ‘raju’ guide to all new processes, people and systems. The more I was getting acquainted about my single role in marketing; I realized he had multiple roles. From recruitment, administration-‘getting [...]

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Development of Marketing Decision Criteria

Development of Marketing Decision Criteria
by Sree Rama Rao February 21, 2013 Sales/Marketing Management

Anil is a new customer for a car. He does not know what to look for, and how to evaluate the different brands or models available in the country. He turns to his friend, Arun Joshi who has been a car owner for over ten years, his brother in law and a neighbour who works [...]

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Delegation to Staffing

Delegation to Staffing
by Sree Rama Rao February 8, 2013 Human Resource Management

Few executives would argue with the fact that people are vital for the effective operation of a company. Managers often say that people are their most important asset. Yet the human assets are virtually never shown on the balance sheet as a distinct category, although a great deal of money is invested in the recruitment, [...]

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Job Design

Job Design
by Sree Rama Rao January 24, 2013 Human Resource Management

People spend a great deal of time on the job, and it is therefore important to design jobs so that individuals feel good about their work. This requires an appropriate job structure in terms of content, function and relationships. Design of jobs for individuals and work teams The focus of job design can be on [...]

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Results of Current Sales Objective

Results of Current Sales Objective
by Sree Rama Rao January 17, 2013 Sales/Marketing Management

You now know what results the three categories of buyers generally look for in your business. Now get more specific and generate a list of results that the individual buying influences want or need with regard to the particular sales objective you’ve been working. Use the right hand page of the open notebook to make [...]

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Job Stress, Counselling and Mentoring

Job Stress, Counselling and Mentoring
by Sree Rama Rao January 15, 2013 Human Resource Management

Job Stress For last few decades, jobs have become more demanding. Therefore the responsibilities are increasing at every level. Whether one is in sales and marketing, administrative jobs, manufacturing, policy making, security forces or logistics, every area of work has become extremely demanding. The rising competition in every area of consumable products or services has [...]

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Selection Process Techniques and Instruments

Selection Process Techniques and Instruments
by Sree Rama Rao January 12, 2013 Human Resource Management

An overview of the selection process, followed by a discussion of a number of instruments and techniques, including interviews, tests, and the assessment centre is required. For good selection, the information about the applicant should be both valid and reliable. When people ask if the data is valid, they raise this question: Is the data [...]

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Internal Environment

Internal Environment
by Sree Rama Rao January 10, 2013 Human Resource Management

The internal factors selected for this discussion concern staffing managerial positions with personnel from within the firm as well as from the outside, determining the responsibility for staffing and recognizing the need for top management support in overcoming resistance to change. Promotion from within: Originally, promotion from within implied that workers proceeded into frontline supervisory [...]

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Economic Buying Influence

Economic Buying Influence
by Sree Rama Rao January 7, 2013 Sales/Marketing Management

Among the questions they present  to us, these three probably stand out as most common: How do I get to the economic buying influence? How can I effectively utilize a strategic coach? What about the competition? These are all reasonable questions, and we devote this section of to providing some answers. We begin with what [...]

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Human Beings – The Unique Creatures on this Earth

Human Beings – The Unique Creatures on this Earth
by Guest Contributor January 3, 2013 General / Interesting

Humans are the gift of gods. The most beautiful thing made by god on earth. They were sent on earth to take care of the planet earth and build it and prosper it properly. Without humans nothing would be possible. This technology, this world to stay in, the landing on moon and many more things are achieved just [...]

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Other Diseconomies

Other Diseconomies
by Sree Rama Rao January 1, 2013 Finance Management

Confusion Although related to the problems of bureaucratization the diseconomies that fall into this category arise from a different phenomenon: the tendency for a facility, as it grows in size, to be assigned more and more products, processes and specializations. As mentioned in our earlier discussion of the difference between size and scale, combining dissimilar [...]

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Influences on Buyer Behaviour

Influences on Buyer Behaviour
by Sree Rama Rao December 28, 2012 Sales/Marketing Management

Buyer decisions are strongly influenced by variables like cultural and social factors, personal factors like demographics, self-concepts, lifestyles and personality. Culture refers to a set of values, traditions, or beliefs, which guide the individual’s behaviour. In a way, culture is normative as it prescribes norms of acceptable human behaviour.  Put in other words, culture refers [...]

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