Category (marketing)
There is no single standard definition for any category. A category may be narrowly defined or very broadly defined, depending on many factors. For example, the category of chocolates may be as narrowly defined as to include only milk chocolates, or it may be broadly defined to include all types of chocolates toffees and chewy’s. The outcome of the category definition process is to decide what is included in the category and what is not. The key factor to be remembered is that the deciding factor is the consumer’s perspective. The outcome of thus first step of the process of category definition needs to be clarity on a specific name for the category relating to the benefit or solution the category provides to consumers and the definition of the products and SKUs that constitute the category and finally the category’s structure/segmentation for example, the sub categories, segments etc that reflect how consumers typically make... (more...)
Mar 11, 2010 
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Finance Management
The concept of Gross Margin return on investment (GMROI)
Many retailers use the performance indicators of gross margin % (after markdown) and weeks cover to measure performance. While the Gross margin% is a measure of relative profitability without taking into account the cost... (more...)
Central Excise post independence and liberalization
In the year 1945, a duty was levied on Cigarettes in addition to the existing duty on Tobacco, excise duty was imposed afresh on Mill made Cotton cloth in 1949, which was earlier withdrawn in 1924-25. Cements, Footwear,... (more...)
Taxes in e-commerce
A thorny issue in e-commerce concerns the collection of taxes. A typical tax system relies on knowing where a particular economic activity is located. But the Internet enables individual workers to operate in many different... (more...)
Human Resource Management
Managerial On the Job Training
Managerial on the job training methods include job rotation, the coaching/ understudy approach and action learning. Job rotation: A management training technique that involves moving a trainee from department to broaden... (more...)
Management Development
Any attempt to improve current or future management performance by imparting knowledge, changing attitudes, or increasing skills. It’s not always easy to tell where training leaves off and management development begins.... (more...)
The Virtual Classroom
A learning environment that uses special collaboration software to enable multiple remote learners, using their PCs or laptops, to participate in live audio and visual discussions, communicates via written text, and learns... (more...)
Sales/Marketing Management
Category (marketing)
There is no single standard definition for any category. A category may be narrowly defined or very broadly defined, depending on many factors. For example, the category of chocolates may be as narrowly defined as to include... (more...)
The Components of Category Management
There are six components that are key to the functioning of category management. Two of these are considered essential, without which category management cannot be started and these are therefore called core components. The... (more...)
Different types of Category
Preferred / Routine category: Here, the retailer decides that he wishes to be the preferred provider of these products to the target consumer. Typically, this category may comprise of products that the consumer purchases... (more...)
General
How does an organizations culture affect innovation?
Innovative organizations tend to have similar cultures. They encourage experimentation. They reward both successes and failures. They celebrate mistakes. For example, at the General Motors APEX unit, employers are encouraged... (more...)
Stimulating Innovation
Innovate or die! These harsh words provide the rallying cry of today’s managers. In the dynamic world of global competition, organizations must create new products and services and adopt state of the art technology if... (more...)
Cyber law Unresolved Issues
The Internet is by its nature a global enterprise for which no political or national boundaries are closed. Although this is its strength, it also creates problems when existing laws do not clearly address the uniqueness... (more...)
Operations Management
Contacting and Evaluating the Sources of supply
Contacting a source of supply may be as simple as having a representative visit the office and meet with the buyer and showcase a collection of the merchandise. This is often termed as a vendor initiated contact. The other... (more...)
Semantic Web
An extension of the World Wide Web, Semantic Web enables people to share content beyond the boundaries of applications and websites. Programs based on Semantic web can configure appliances. So, if you answer your phone,... (more...)
The methods of Merchandise Procurement
The process of merchandise planning takes the buyer through to the stage of determining the products that he needs to have in the store and the quantities that he needs of the same. A key decision to be taken by a buyer is... (more...)
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