Yum! Brands Inc., based in Louisville Kentucky is the world’s largest restaurant company in terms of system restaurants with more than 35,000 restaurants in more than 110 countries and territories. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver are the global leaders of the chicken pizza, Mexican style food and quick service seafood categories respectively. A &W Restaurants is the longest running quick service franchise chain in America. At the end of financial year 2007 the company operated 35,345 restaurants across the world.
Outside the United States in 2007, the Yum! Brands system opened about three new restaurants each day of the year making it one of the fastest growing retailers in the world.
Kentucky Fried Chicken or KFC as it is popularly called started operations in India in 1995, and was the first western Quick Service Restaurant to enter the country. In the initial years of its entry; it faced political issues. However, it was re-launched in the year 2005. One of things that the company ensured at this point of time was that the menu included a wider vegetarian offering. Among other things RFC also offers a rice meal starting art Rs 50. The company runs 30 KFC outlets in India and plans to add 15 – 20 new restaurants every year up to 2010.
Pizza hut entered India in 1996, and opened its first restaurant in Bangalore. Since then it has captured a dominant and significant share of the pizza market and ahs maintained an impressive growth rate of over 40 percent per annum.
Most Pizza Hut restaurants are located in the metros and smaller metros. Pizza Hut is consolidating its position by opening more restaurants in the metros where it’s already has a presence, as well as opening outlets in new markets. According to company sources, Pizza Hut is moving beyond the metros and foraying into 12 to 13 new markets, including Tricky, Nagpur, Bhubhaneswar, Thiruvananthapuram, and Pondicherry to increase penetration. Pizza Hut operates 134 restaurants in India and plans to scale up to 175 by 2010. Pizza Hut serves over 300,000 customers every week in India.
Established in 1934, Nirula’s is a diversified group, having a chain of Elegant Business Hotels, Waiter Service Restaurants, Family Style restaurants , Ice cream Parlors, Pastry shops, and food Processing Plants in India. The chain with over 60 outlets operating in 5 states has been successfully catering to the Indian palate of over 50,000 guests everyday for over 70 years.
In June 2006, Navis capital partners acquired the Nirula’s Group of Companies. After the acquisition a new senior management team was created by drawing the best talent in the industry. The new team at Nirula’s has undertaken a massive brand revamp exercise. While the brand name and logo of Nirula’s has been retained new sub-brand logos were created from Nirula’s ice creams Pastry Shop, delivery business and others.
The company plans to venture into a large number of quick service restaurants in every major city in India by the end of this year. With an aggressive expansion strategy, the organization plans to have a national presence by opening 150 new restaurants in the next three years. These will include restaurants ice cream kiosks and Express Outlets at shopping malls, petrol pumps and other high foot ball locations.
McDonald’s India operations
McDonald’s India is a joint venture between McDonald’s Corporation and two Indian partners. In Mumbai, Pune and Gujarat Hardcastle Restaurants Private Limited owns and manages McDonald’s restaurants while in New Delhi McDonald’s restaurants are owned and managed by Connaught Plaza Restaurants Private Limited. Both the organizations are jointly responsible for running McDonald’s in India. The core focus of the organization is to deliver a quality product, served in a friendly environment in a clean place at affordable prices.
Careful additions to the menu and gradual expansion in the restaurants have been the mainstay of its operations in India. The year 2006 marked 10 years of the organization in India and the opening of its 100th restaurant in the country. McDonald’s has 132 restaurants in India, of which 79 are in North & East India 53 are in West & south India.