In today’s highly competitive world, all employees have to think of various ways to maintain their jobs and also emerge victorious on the top. Therefore in order to be ahead of the rat race, employees should try and improve the brand called ‘You’ or in other words, their own personal brand. As Neville Chesan, Research associate IndiQuest research Services says the corporate world is so competitive that there are at least five people vying for your position in the company. If you don’t watch your back and establish your position then it wouldn’t take the competitors five minutes to throw you off your pedestal. Thus, just giving your 100 per cent meeting, deadlines and delivering your work is just not enough. One has to constantly develop his skills to remain the best in the field.
Personal branding is often defined as the process by which we market ourselves to others. Employees can use different platforms to enhance their brand. In today’s world one of the most effective platforms are the social media networks. Personal branding also helps in the self development of the employees. If the employee takes initiatives and charts his growth course, he will not only be preferred by his managers, but would also grow significantly in the company.
Brand discovery – Brand discovery is nothing but the act of figuring out what the employee is good at, what he wants to do for the rest of his life, set goals, vision and personal brand statement. The employee needs to discover the segment in which he can be the master of the domain and build on it. For example, if one is good in writing he should pursue writing and if one is good in formulating strategies then he should consider taking marketing as a career.
Identify your positives:
In order to be the best in the segment, the employee should try and identify his positives aspects. After identifying his positive aspects the employee should set his goals, write his mission statement and formulate a development plan. After that he needs to take note and do some inborn skills that match up to his personal mission.
Be precise and clear – An employee needs to specialize in his field. The employee should not be running behind ten different opportunities but should be precise and clear about that one particular niche that would help to serve his target clients. For instance, if an employee is particularly good at designing then he shouldn’t take up writing, advertising or any other job.
Establishment in the chosen niche – The key to effective personal branding is to first establish yourself as an expert in the chosen field. After this, the employees need to concentrate on his position in the selected niche segment.
Promote your brand – After establishing yourself as the expert, the employee needs to build a strong reputation to build his brand. The employee can do this by leveraging several websites like Linkedin, Face Book and Twitter profile where he can regularly update the projects that he has done and the recommendations that he has received . These websites will not only help to promote your personal brand, but also help other employers to get information about your career history, personal information and educations qualifications.
Explore your audience—Employees should target the correct audience or clients to build their brand. The client should come from the selected niche segment and the employee should give his level best to them. The clients would be the primary aspect to spread the good word of work into the segment.
Locate your competitors – In today’s cut throat competitive world, the employee should always keep a watchful eye for his competitors and should always know what they are doing. This will help them to stay ahead of their competitors without affecting their status.