Being technically good at your job isn’t enough today; you must also be able to communicate, influence and motivate colleagues and clients. Making an immediate positive impression is essential for success and you cannot ignore the fact that people are more likely to want to do business with those who are self-aware,‘comfortable in their own skin’and confident with who they are. Ask yourself, what’s your brand identity? Personal branding is not all about self-promotion and marketing tactics; it is more fundamental than that. It is a clear, deep and profound understanding of who you are and what you stand for. Employees who can brand and market themselves well carry an image that gets associated with not only their brand name, but also the organisation’s. However, employees should not resort to bragging or pretence. It’s a careful study of oneself, in a quest to understand what one excels in and then leveraging on those attributes to create a brand called “me”.
Here are a few tips to brand yourself:
First of all, identify and build things that help people make that impact. Start by writing down qualities that distinguish you from the rest.What distinct ‘feature’ do you have and how does it benefit the people around you? What do you do that adds measurable, distinctive value? What do you do that you are most proud of? You must make yourself visible.Without visibility, you can’t be distinct. Sign up for extra projects. Eliminate ‘good enough’ thinking.‘Good enough’ thinking means doing the bare minimum to get the job done. Challenge yourself to go the extra mile. Be available and communicate effectively in social and professional circles. Improve yourself.Try to keep raising the bar on your own performance and competing with yourself. It is important to be visible in the system, participative and collaborative, which will help build a brand for oneself. Hence, if you want to ride high in your career, ensure you create a positive brand and make that impact everywhere you go.