Green environmental commitment in Tech

Technology is treading lightly on the environment it acutely depends on. April 22, was considered as Earth day.

The all pervasive nature of technology draws heavily from both environment and precious energy resources. An average PC wastes nearly half its power and the server consumes nearly one third. In addition, poor practices in disposal and recycling of technology products pose a hazard to the environment. However, technology is now gradually stepping up its green awareness and some of the biggest names in technology are leading this environmental push.

Apple, Panasonic, Sun Microsystems and Motorola have already launched green initiatives. Apple’s laptop is a sure shot example of a ‘greener product’ as is the Mac Book Air, Nokia’s 3100 Evolve, which is built from renewable material.

Most computers and electronic commodities contain heavy metals and un-recyclable plastic, a bane to the environment. But, HP is putting recycled plastic into ink cartridges of its printers.

Printing web pages can get most infuriating, especially when you end up saddled with wasted pages that inevitably trail your printouts. Click on a website, find something interesting and decide to print so that it can be read later, or simply to file it away. More often than not it ends up with heap of blank pages with just one line of useless text perhaps just a banner ad along with the rest of the document.

But if you are looking for a simpler option, one should try Green Print that is This is a tiny application that sifts through web pages and filters out the unwanted content before going to print.

As soon as the Green Print is installed the user will find two new entries in his printer list. The first one is called Green Print, which is the virtual printer that culls out waste pages. Basically, this application wedges itself between web browser (Internet Explorer or Fire fox) and printer, thus turning it self into a virtual printer. This means that instead of firing printouts to regular printer, it turns them over to Green Print. It will then checks for waste pages, cut them from the print list, and hand them over to the actual printer. Green Print also allows to save pages as a PDF file.

Dell ASUS and Lenovo have pledged to become the greenest technology companies through recycling and other initiatives. Xerox scientists have invented a way to make prints worse images last only a day so that a paper can be used again and again.

Techniques recommended are ‘Reduce’ that is print only when necessary ‘Reuse’ paper and cartridges and Recycle paper and cartridges when they cannot be used anymore. Cartridge refilling promotes reuse. Many new cartridges that you buy also contain used or recycled parts, says CEO, of Cartridge World, Australian specialty chain.

NXP Semiconductors India has a program titled Eco Design that aims to develop products that have minimal impact on the environment. Its Green Chip is an energy efficient integrated circuit for power supplies, charges and adapters used in flat screen TVs and PCs.

As part of NXP broad environmental commitment they continue their efforts to remove lead and halogen from all their products. All new processors are lead free, and starting 2008, halogen free. They are also incorporating responsible packaging design into process for developing new silicon materials.

Cisco has launched Nexus 7000 Series – a modular data center class switching system with features like efficient power supply and cooling designed for 10GB Ethernet networks.

As the Internet changed the world of communication, green technology too is poised to make a huge difference to the environment.

They are further aiming to foster an environment where sustainability concepts are accepted and embraced in day-to-day operations. We believe that the network can become a green platform for technology to transform how we manage global environmental challenges.