The cover letter is perhaps the only docent that will introduce you to a prospective employer and if written well, can pave your way to that all important job-interview apart from your resume.
Experts define a good cover letter as a transmittal business letter because it is a business letter that transmits resume to the potential employer. A cover letter is short and concise letter that lays out exactly what you are looking for in the professional arena and why you are qualified for a particular job. It should give the recruiter a reason to call you.
The purpose of the cover letter is thus three fold:
1. Transmitting information
2. Introducing employment credentials
3. Generating employers interest
The purpose of a cover letter is to generate interest in the prospective employer so that he/she feels that you are worthy of the job and thus calls you for an interview. If you are targeting a sales position a cover letter should highlight your communication and persuasion skills and not other facts like you being a quiz wizard in college.
Thus it is very important to design the cover letter keeping in mind the job vacancy that you are applying for and and it goes beyond saying that it needs to be redesigned each time you apply for a job. Remember you need to refrain from using mass mail language and try and highlight your professional credentials in the most interesting manner leaving no space for unnecessary frills.
A good layout and design for your cover letter will add effectiveness in several ways. A letter that is well designed properly spaced and neat will create a positive image of you as an individual. It will improve readability and successfully market your skills.
The first paragraph should contain details like what position you are applying for, how you became aware of the position, why you are interested in the position or organization. You can integrate some of your key qualifications as an opener to grab the reader’s attention. In the middle paragraph, you need to examine the posting carefully to identify what the employer is looking for and relate how your experience academic employment matches it would be ideal to provide some example or use specifics to peak the reader’s attention. Consider finishing the letter with some pleasantries.
Finally, a cover letter makes a personal statement about you and if it rambles and lacks focus it may suggest that you are an individual who lacks organization skills. Its common knowledge that if your letter is ill-conceived, disorganized or floppy, many employers may not even put the effort of picking up your resume as the letter is an immediate turn off for them. Always remember that cover letter should be reader aligned more than writer aligned. It should address the real needs of the employer and not ours. It should be designed in such a way that it highlights your qualification for the job the fact that you will be able to fulfill the needs of the job and also add value to the organization.
Cover letters are an integral part of your job hunting campaign the care with which you write it will certainly be major factor in your job search. Ignoring it will mean putting on the brakes on your hunt even before you begin.
Coming back to the main resume even one used with success before can benefit from careful scrutiny and periodic revision. Your resume mirrors your career graph and should evolve as you do. In addition to acquiring new skills, experiences, and accomplishments, you may have shifted in your professional focus or interests. Perhaps you have gained insights into what employers are really looking for in your line of work. These aspects in resume and a suitable cover note covering current parameters must be redrafted and sent for your next job.