Packaging is like a silent salesman

Ever wondered how easy is to open the package of a Crocin tablet? It is interesting to note that syringes cannot be opened easily by children. Shampoo bottles for women may look swanky with their curves on either side, but these curves have not been designed just for their style quotient. They are meant to provide users with firmer grip for the shampoo lather makes the bottle slippery. Many a times we wonder if it is safe to eat that part of a fruit where the quality sticker was glued; the answer is yes! It is impressing that the adhesive use for a size sticker on a pair of jeans or trousers is such that it does not spoil its fabric. It takes a lot of planning strategy to packaging a product.

Packaging is like a silent salesman. The Indian economy has grown exponentially averaging more than 8.5 per cent growth a year since 2003 and is expected to continue to stay on this track of the foreseeable future. If it does, India will grow from the twelfth largest economy in the world today to the fifth largest in the next decade. Other than GDP growth an expanding middle and higher education levels and a young population with rising disposable incomes all contribute to the booming retail industry and growing consumerism. In such a scenario where today’s consumer is not willing to buy what he bought yesterday the package of a product one of the first means of communication from the manufacturer to consumer has become a vital marketing tool. Also, know as the silent salesman, marketers today are spending considerable amount of their marketing revenue towards effective packaging of their product.

50 years ago, packaging was seen as a job done by people who did not have any other meaningful job, today, it is seen as an index to assist the economic growth of an individual. There is a great demand for a packaging professional in just about every industry With the Indian packaging industry growing at the rate of 12 percent annum, the need to harness specialized and skilled packaging professionals is enormous and invariably slated to rise.

During the last decade the world of packaging has seen many innovations and has assumed a critical role in the product lifecycle. India has immense potential in terms of talent and is currently in the midst of dynamic economic boom which means new opportunities as well as increased focus on specialized training.

Thus, in order to bridge the gap between trained students and the growth rate of the industry, a large number of institutes cross the country offer vocational courses in the field. Just like any other, the requirements by the packaging industry too, as specialized training for students. A trained individual will not only have knowledge on the kind of package to suit a particular product but can also be instrumental in formulating new innovations contributing to the industry as a whole.

If you have been waiting it break away from stereotype and a keen on joining this revolution, are a few quick pointers on how to get there:

An individual aspiring to be a packaging professional must be a go-getter and believe in taking calculated risk. He must not only be a quick learner, but must also possess the ability to ‘Think Big’. Receptiveness to technology is of utmost importance.

There are numerous degree and diploma courses available be it for an undergraduate, graduate, or even for a professional in the industry to better his skills. Having science technology as a background a student could be assessed in addition to merit by a written test (could also be the engineering CET examination for undergraduates) and personal interview depending on the institute /course.

There are a number of institutes which courses in printing and packaging like the Indian institute of packaging Mumbai and SIES School of packaging Mumbai to name of few.

Depending on the institute students are trained by not only qualified teachers of the institute, but also specialists from the industry itself to keep them abreast with its current development. These courses encompass all aspects relating to package design and developments primary and ancillary packaging materials and packages, packaging machinery and systems, testing and quality control, package performance assessment product packaging, packaging Vs distribution marketing packaging cost and economic standards and standardization marking and coding besides all related basic subjects supported by practical projects and industrial visits.
The SIES School of packing in association with the Avery Dennison Foundation, the philanthropic arm of Avery Dennison Corporation has endowed a faculty chair position that enables students to enroll for the first time in specialized courses that include comprehensive industry led advancements in innovative and self adhesive technology. These courses are slated to address the industry’s unfulfilled need for talent, today and tomorrow.