Super Cars – managing reputation and reliability

Legend has it that hearts beat faster at pit stops. And they miss a thump when the famous five, Bugatti Veyron Sang Noir, Lamborghini Reventon, Koenigsegg CCX, SSC Ultimate Aero and Spyker C12 Zagato, zip past at 300 kph.

These are arguably the most expensive and fastest cars available today and given the latest craze for acquiring top-of-the-line auto marquees and the growing number of billionaires in the country.

Global pecking order:
Bugatti Veyron Pur Sang
$2 mn
Rs 8.4 cr
Lamborghini Reventon
Rs 6.2 cr
Koenigsegg CCX
Rs 2.9 cr
SSC Ultimate Aero
Rs 2.8 cr
Spyker C12 Zagato
Rs 2.7 cr
But the most surprising find revealed that the legends of the automobile world such as Ferrari, Porsche or for that matter even the last word in luxury, the mighty Rolls Royce, did not make the cut to the top five of the list.
And this goes on to show how sheer lavishness doesn’t necessarily guarantee a place in history books. So, what happened to these big names?
Ferrari took the backseat because with the number of self-indulgent fat cats on the rise, its not hard to spot a couple of prancing horses parked by your neighborhood Starbucks.

Everyone worth his or her oceanfront mansion owns one these days.

In 1987, a 1931 Bugatti Royale Kellner Coupe was sold for $9.7 million (Rs 41 crore) at a Christies auction.
It was the most expensive car sold until a 1967 Ferrari 250 GT California Spyder came along and took the highest bid ever at $10.9 million (Rs 46 crore) this year.
Now take a peek into the assembly lines. So you may have fancied a brand new Bugatti Veyron Pur Sang but for that being a billionaire wouldn’t have helped. You had to be extremely lucky. At $2 million (Rs 8.4 crore) only five units of this 1001 bhp car were produced by the French carmaker.
And in less than 24 hours all were sold out. But Bugatti is still contemplating another 150 convertible versions of its Veyron and the latest buzz suggests that a limited edition Veyron Sang Noir (only 15) is on the cards.
The SSC Ultimate Aero (SSC stands for Shelby Super cars) is the fastest and the fourth most expensive car on the list.
It has a top whack of 414 kph (Veyron does 408 kph) and comes at almost half the price of the Bugatti.
It is estimated that only 25 of these $675000 (Rs 2.8 crore) pure-breds will be made.
But let’s assume you had really prayed hard and yet the Aero missed you. What would you do then? The engineers at Sant’Agata Bolognese had cooked up the spiciest meal on four wheels in the form of the Reventon.
The most expensive and potent Lamborghini till date, the design of the Reventon has been inspired by the F22 Raptor fighter jet. Only 20 of these $1.47-million (Rs 6.2 crore) beauties were built.
All of them were snapped up even before they were ready.
Just recently, a used Reventon was put up for sale on a website, the price: $3.2-million!
But if you want to do things differently, the $695000 (Rs 2.9 crore) Koenigsegg CCX is just the car for you. Critics call this car different because it’s Swedish and no one expects super cars from Sweden.
Currently the third fastest car in the world and the third most expensive on the list, this Swedish beauty can make heads turn with its stylish design-provided, you are fast enough to catch a glimpse of it.
And if you fail, we have another one to soothe those adrenaline-craving nerves. It’s not cheap, it’s not slow and it’s highly unlikely that you will meet another on the road. We are talking about the Dutch $650000 (Rs 2.7 crore) Spyker C12 Zagato-a true blue European supercar.
And you get what you pay for. The Spyker C12 is among the only two-dozen modern cars designed by the legendary Zagato studios better known for their work for marquees such as, Alfa Romeo, Lancia and Aston Martin. So, exclusivity is guaranteed.

And talking about Aston Martin has anyone heard of the One-77, the $1.8 million (Rs 7.6 crore) hand-made coupe that Aston Martin will sell next year? Only 77 will be built. Critics say that Bugatti’s run of 150 Veyron roadsters have already started looking mass market.

So, have any of these mean cars found their way into Indian streets yet? Other than the saintly Maybachs, Bentleys and Rolls Royces, perhaps not even one has left a skid mark here yet. But with the number of Indian billionaires slated to double from 50 to 100 in the next couple of years, who knows, you might just catch a few Veyrons parked by your neighborhood Barista.

  • On the subject of incredible luxury vehicles, the Europeans keep the leadership, as a result of such mythical brands as Rolls-Royce, Range Rover, Koenigsegg, and Lamborghini. Enjoy luxury, benefit from life.