Managing Change Is an Episodic Activity

Organizational change is an episodic activity. That is, it starts at some point, proceeds through a series of steps, and culminates in some outcome that those involved hope is an improvement over the starting point. It has a beginning, a middle and an end.

Lewin’s three-step model represents a classic illustration of this perspective. Change is seen as a break in the organization’s equilibrium. The status quo has been disturbed, and change is necessary to establish a new equilibrium state. The objective of refreezing is to stabilize the new situation by balancing the driving and restraining forces.

Some experts have argued that organizational change should be thought of as balancing a system made up of five interacting variables within the organization-people, tasks, technology, structure, and strategy. A change in any one variable has repercussions on one or more of the others. This perspective is episodic in that it treats organizational change as essentially an effort to sustain equilibrium. A change in one variable begins a chain of events that, if properly managed, requires adjustments in the other variables to achieve a new state of equilibrium.

Another way to conceptualize the episodic view of looking at change is to think of managing change as analogous to captaining a ship. The organization is like a large ship traveling across the calm Mediterranean Sea to a specific port. The ship’s captain has made this exact trip hundreds of times before with the same crew. Every once in a while, however, a storm will appear, and the crew has to respond. The captain will make the appropriate adjustments that is implement changes and having maneuvered through the storm will return the ship to calm waters. Like this ship’s voyage, managing an organization should be seen as a journey with a beginning and an end, and implementing change as a response to a break in the status quo and needed only occasionally.

The episodic approach may be the dominant paradigm for handling organizational change, but it has become obsolete. It applies to a world of certainty and predictability. The episodic approach was developed in the 1950s and 1960s, and it reflects the environment of those times. It treats change as the occasional disturbance in an otherwise peaceful world. However, it bears little resemblance to today’s environment of constant and chaotic change.

If you want to understand what it is like to manage change in today’s organizations, think of it as equivalent to permanent white-water rafting. The organization is not a large ship, but more akin to a 40-foot raft. Rather than sailing a calm sea, this raft must traverse a raging river made up of an uninterrupted flow of permanent white-water rapids. To make things worse, the raft is manned by 10 people who have never worked together or traveled the river before, much of the trip is in the dark, the river is dotted by unexpected turns and obstacles, the exact destination is not clear, and at irregular intervals the raft needs to pull to shore, where some new crew members are added and others leave. Change is natural state and managing change is a continual process. That is, managers never get the luxury of escaping the white-water rapids.

The stability and predictability characterized by the episodic perspective no longer captures the world we live in. Disruptions in the status quo are not occasional, temporary, and followed by a return to an equilibrium state. There is, in fact, no equilibrium state. Managers today face constant change, bordering on chaos. They are being forced to play a game they have never played before, governed by rules that are created as the game progresses.

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