Challenges & opportunities for Oraganizational Behavior

Understanding organizational behavior has become all the more important for managers. A quick look at a few of the dramatic changes now taking place in organizations supports this claim. For, instance, the typical employee is getting older, more and more women and nonwhites are forming an important part of the workplace; corporate downsizing and the heavy use of temporary workers are severing the bonds of loyalty that historically tied many employees to their employers; and global competition is requiring employees to become more flexible and to learn to cope with rapid change.

In short, its becoming essential for managers to use OB concepts .In this section, we review some of the more critical issues confronting managers for which OB offers solutions—or at least some meaningful insights towards solutions.

Responding to Globalization

Organizations are no longer constrained by national borders .Burger King is owned by a British firm , and Mc Donald’s sells hamburgers in Moscow. Exxon, a so-called American company, receives almost 75% of its revenues from sales outside the United States. Toyota makes cars in Kentucky; General Motors makes cars in Brazil; and Ford (which owns part of Mazda) transfers executives from Detroit to Japan to help Mazda manage its operations. These examples illustrate that the world has become a global village .In turn, managers, have to become capable of working with people from different cultures.

Globalization affects a manager’s people skills in at least two ways. First, if you’re a manager, you’re increasingly likely to find yourself in a foreign assignment. You may be transferred to your employer’s operating division or subsidiary in some other country. Once there, you’ll have to manage a workforce that is likely to be very different in needs, aspirations, and attitudes from the ones you were used to back home .Second, even in your own country ,you’re going to find yourself working with bosses, peers, and other employees who were born and raised in different cultures. What motivates you may not motivate them. Your style of communication may be straightforward and open, but they may find this style uncomfortable and threatening. To work effectively with these people, you’ll need to understand their culture, how it has shaped them, and how to adapt your management style to their differences. As we discuss OB concepts throughout, we’ll frequently address how cultural differences might require managers to modify their practices.

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