A vital Necessity for Good management — Communication

One often comes across statements such as, “I tried my best, but they did not co-operate and, how can I work if he is not able to appreciate my point of view?” In such situations, the fault is with those who complain. An effective person is one who gets his message across to others with minimum possibility of misunderstanding. However, if gap between what a person wants to convey and what the other person wants to understand is large, then the effectiveness of the person who is sending the communication is low.

Effective communication is a very important process in every aspect of life. Nearly seventy percent of our active hours are spent in communication: either verbally, or listening, reading or writing. Communications is thus the capacity of an individual or a group to convey ideas and feelings to another individual or a group to evolve a desired response. Too often, in business, the mere act of sending a memorandum or delivering a speech is ordered to constitute communication. However, an effective communication is only brought about if it evokes the desired response or stimulus.

If one looks at Indian organizations today, it would appear that communication is given secondary importance, and most of the managements do not handle communication with the employees particularly well.

Communication in management covers two main groups in activity:

1. There is the individual’s ability to articulate based on his personality, clear thinking and skill in expression.
2. There is a whole system of organizational communication through verbal, written, committee systems and so on.

Both groups of activities are vast, but are vital and inter related. An examination of almost any problem in human relations will probably reveal communication failure which is either organizational or personal, or a mixture of both.

For the last few years, marketing reports and newspaper articles have whipped up much excitement by predicting a day when desktop and portable computers, telephones, facsimile machines, cable television, CD ROM, audio receivers, and other devices in the office and home would all be connected globally.

After this long drum roll, 1992, may well be remembered as the year when all those communication technologies around the world actually began merging – not just through prototypes and technology trials, but in commercial systems. And a dark horse is shaping up to be one of the leaders in the merging and provisions of telephone, data, and multimedia services cable television.

For the long term, the widely touted personal communications services got a biog boost. In this vision of worldwide wireless communications individuals anywhere, indoors, or out, can make or receive calls on a pocket handset.

Meanwhile, in the more traditional business of long haul optical-fiber systems, several advances were made. Revolutionary system architectures also appeared, as erbium – doped optical fiber amplifiers moved out of the laboratory into production and deployment.

Today’s business environment is changing. The average work day is longer and people are more mobile than ever before as businesses try to compete in a global marketplace. Work has become an activity, not a place. We commonly work on airplanes, in hotel rooms or at home. And while we travel, we need to stay in touch with people and exchange information. Outsourcing is becoming more common for many corporate services. Employees, customers and outside vendors often form virtual corporations to compete for specific projects independent of the location. Computing is also becoming a collaborative process, more often than not, done by groups rather than individuals.

These trends are not limited to business. Consumers are also turning to technology as never before. They are looking for convenience through remote access to bank accounts, voice messaging, mobile paging, and home access to video shopping service, as they struggle to regain personal time in their daily lives.