Retailing in India

Retailing in India despite a recessionary climate and lack of government support is still inching its way towards becoming the next boom industry. In the last few years the process of shopping has transformed in terms of format and consumer buying behavior ushering in a retail revolution in India. Retail in India has always been a lucrative business. The 12 million or so traditional family run retail outlets contributed nearly 6.5% to Indian GDP in 1999-2000. But in the late nineties contemporary India started breaking the age old tradition of family run stores and embraced success in modern retail as seen in sprawling shopping centers, multi-storied malls and huge complexes offering shopping, entertainment and food all under one roof. The organized retail sector has grown from 0.9 million sq ft in 1999 to 28 million sq ft in 2007. The growth so far has been at an annual rate of 75% for the last six years and is expected to grow at least 50 % for the next 4 – 5 years. Today, retail contributes about 11% to Indian GDP, the highest to all other Indian industries and in various global rankings; India has emerged as one of the most favored retail destinations.

With no malls in the country a decade ago, today there are 600 malls in India of which 120 are operational. The retail boom 85% of which has so far been concentrated in the metros is beginning to percolate down the emerging cities and towns. The contribution of these emerging cities to total organized retailing sales is expected to grow to 20 – 25%.

Despite rising consumers’ interest to embrace modern retail formats today, organized retail is estimated to represent less than 10% of Indian retail. The larger extent of the organized retail sector has still not leveraged.

Today, when the allied factors defined by suppliers, whether it is technology providers, brands & manufacturing, have geared their capacities to facilitate retail at this juncture, it would need combined efforts of manufacturers, brands and developers to join hands to create splendid merchandise enclosed in well defined infrastructure of mall and retailers to deliver a hospitable and inclusive environment at the point of sale.

Presenting Treasure Showcase by Entertainment World Developers Private Limited (EWDPL) in partnership with Franchise India Brands, the new face of Indian retail realty bringing an opportunity for very manufacturing with a vision to gain from modern retail and take their product / brand across the nation. With Treasure showcase, the effort is to enable more Indian products and brands to benefit from modern retail, with retail intelligence and a new revenue model. Treasure showcase is a partnership that ensures you can take your product / brand India at minimal costs. And a partnership where the brand’s gain is everyone’s gain. Treasure Showcase therefore intends to partner with emerging products / brands and invite them into malls across India. Alongside, there will also be truly international bands. The best way to do this is to offer the most flexible financial terms and operational expertise at no cost (read rent free retail). You have the product that can become a brand and seek the space and the expertise. A formula to take both across India. Treasure Showcase also brings you the locations, mall management experience, trend spotting an annual promotions calendar and an opportunity to be alongside the world’s biggest brands. You do not pay mall rentals, CAM, deposits or maintenance. 20 malls in 20 cities across 11 states in India offering 1 million sq ft of international standard, rent free retail. Prepare to take your product / brand to India!

Minimal Cost, Maximum Benefit:

Your vision to make yours a national brand needs just two things. A partnership with Treasure showcase and an ability to manufacture/source sufficient quality merchandise. Because the Treasure Showcase model has no rent, no CAM, no deposit, and no operating costs. The advantage with Treasure Showcase comes the modern retail expertise you need to make your product / brand a success nationally. Visual merchandising, operational management is all managed for your brand. Management information system and data will also be shared with you to ensure a profitable and efficient business. You do not even have to advertise, as footfalls, advertising and promotions, is their responsibility. Treasure Showcase has an annual promotions calendar to ensure you have footfalls & success.

Over the next 20 years, India’s aggregate consumption will quadruple. And as is usual, the ones who will gain from it will be the ones who will be in the right place at the right time. The metros and emerging cities, with half the urban population with over 50% of urban income will be bang in the center of all the action. It is here that Treasure showcase intends to expand its reach. With Treasure Showcase, your brand will rub shoulders with the very best national and international brands. To millions of new consumers, your brand will offer a truly international brand experience. By 2011, Treasure showcase will feature in 20 malls in 20 cities across 11 states – Mohali, Lucknow, Udaipur, Ujjain, Indore, Amaravati, Bhilai, Raipur, Jabalpur and Nanded among others. Your product / brand, with Treasure showcase, will be well positioned to take advantage of India’s consumption boom.