Foundation of any business


In this article we are deliberating on the essentials for a strong business with an analog to ancient scripture principles.

A strong foundation is the key to any successful business. Vision, Commitment, Purpose all these form the basis for an organization. They are the all important pillars and the most essential part of any building.

In his ground breaking ‘Arthastra’ the ancient economist “Chanakya� lists seven pillars for an organization. The king or the leader, the minister or the manager, the country or the market, the fortified city or the Head office, the treasury, the army or the team and the ally meaning collaborator/consultant/business associate are the constituent elements of the state or in the present context business organization.

Building the organization one should not forget to imbibe that vital ingredient called ‘values’. Values are the roots from where an organization continuously gets its supply as well as ground to build the organization.

The Leader:

All great organizations have great leaders. The leader is the visionary, the captain, the man who guides the organization. In present corporate world he is called as the director, CEO, etc. Without him the organization will lose direction.

The Manager:

The manager is the person who runs the show and is considered as the second in command of an organization. He is also the person on whom the organization can depend upon in the absence of the leader. He is the man who is always in the action. An extraordinary leader and an efficient manager together bring into existence a remarkable organization.

The Market:

No business can exist without its market area. It is the area of operation set up for the purpose of earning revenue. The place from where the marketer gets the revenue and cash flow. Any marketer would like to dominate this territory and keep monopoly if not major share in this segment.

The Head Office:

The business set up needs a control tower that is a place from where all planning and strategies are made. It’s from here that central administrative work is done. It’s the nucleus and the center of any organization.

The Treasury:

Finance is an extremely important resource. It is the backbone of any business. A strong and well managed treasury is at the heart of any organization. The treasury is also the financial hub.

The team:

When the army of a kingdom goes to war it needs a well equipped and trained army. The army consists of team members who are ready to fight for the organization. The salesmen, the accountant, the driver, the peon, all of them form the team.

The Collaborator / Business associate:

In life, one should have a friend who is identical in characteristics and mannerisms. Being in the same boat he can identify with you and stay close. He is the one whom you can depend upon when problems arise. After all, a friend in need is a friend in deed. In business parlance he can be called collaborator or business associate of the company.

Look at these seven pillars. Only when these are built into firm and strong sections can the organization shoulder any responsibility and face all challenges.