Integration of business and design thinking

Welingkar’s (B school) contribution to management education lies in the different paths it has created in terms of industry/vertical specific education, pedagogy – integration of business and design thinking, experiences – the traditional teaching and learning combined with practical immersions in real time corporate challenge. Since their inception in 1977, they have constantly chosen to challenge conventional education delivery systems. Today, not only fresh graduates, but also working executives and corporates benefit and enjoy from this pioneering approach. One can very well say that Welingkar Education is the harbinger of innovation in the domain of management education.

In today’s ever changing markets, here’s a pressing need to develop newer approaches to problem solving. In such times, they believe the onus lies on management education to groom future managers who are in tune with the changing times. Their intention behind designing innovative programs is just that. These programs equip students with the skills to deal with future challenges.

They are strengthened by the fact that Welingkar’s in redefining management education has been acclaimed by several bodies. It is the very first B school in India to be ISO: 9001 certified and amongst the top 4 B schools in Asia to obtain Asian Quality System (SAQS) accreditation. The institute is affiliated to the University of Mumbai, recognized by the AICTE and accredited by the NBA. The institute is also pursuing European Quality Improvement System (EQUIS) and Association to Advance Collegiate schools of Business (AACSB) accreditations. In a nutshell, at Welingkar both at the Mumbai and Bengaluru campus have always experimental with and employed innovation approaches to management education. This environment they are confident has sowed the seeds of meaningful change, innovative and curious mindset and holistic approach among its students. They believe these qualities the right kind of energies to harness the opportunities emerging from challenges. At Welingkar they a have anticipated this trend quite early and conceptualized programs such as the PGDM(e-business) and PGDM (Business Design) to focus on two very important aspects viz technology and innovation.

After the much acclaimed Mumbai campus, Welingkar has a new campus in Bengaluru’s electronic city – the center hub of corporates. This campus embodies all their past learning and dreams for the future and is designed to nurture Design Thinking and Innovation.

What is PGDM (Business Design)?

Today, it is not about the world of design. It’s about the design of the world. Hence being acquainted with principles of Management is insufficient. Rather, it is essential to question the conventional framework and to Design your own rules of business. To provide a fresh perspective to trends and issues of Management, Welingkar institute of management is transforming into a school with design thinking at its core.

PGDM Business Design Innovation process:

At Welingkar they understand that in order to weave Design Thinking into the mainstream management a multi disciplinary approach to management education is imperative Welingkar’s Business Design program is currently the only program of its kind which blends Business and Design which nurtures Design Thinkers who can lead innovation in industry and apply design thinking to products, processes, customer experiences and even business models and strategy. It nurtures a set of Design managers for the growing Design Industry – pure design houses media and advertising industry, content creation houses. IT industry as also corporate who need managers to interface with designers for roles such as Design strategies / Design Interface Managers, Business Analysts / Solution Architects / Information Architects, Business & Organizational Architects Usability Managers, design Thinkers in any conventional roles, Innovation Evangelist. The program also focuses on developing an entrepreneurial / intrapreneurial mindset.