Demand for Indian designers

Today, there is a burgeoning demand for Indian designers in India and abroad. Prospects in the design industry are enormous and lucrative too, say experts. However, the supply is not in sync with the demand and hence, the time now is right for Indian designers to explore these opportunities and design a better future.

There is a rising demand for designer from varied fields in India as well as in other parts of the world. Be it in fashion design, product design or interior design, designers are making waves all across. In fact, India has become the hub for design outsourcing and for foreign corporates and MNCs who are seeking help of Indian design companies to execute quality goods. Indian companies are also increasingly designing their own products n hence recruiting more designers in the sample endeavor. However, India produces less than one per cent of the total designers in the world annually and the supply is not in sync he increasing demand.

Therefore, the million dollar question is, why?

The industry is growing by leaps and bounds but the supply of designers is yet to meet the surging demand. As compared to the UK, which has over 250,000 designers, China and Taiwan that boast of a population of over 150,000 designers each, India still has only around 4,500–5,000 skilled designers. The design industry for Asia, in general is still in its infancy and there is a lot of room for it to grow. The two leading developing economies, China and India are putting much thought on ways to add value to their products. However, with the setting up of new R&D facilities by MNCs as well as big domestic companies in India there is an upward trend of employment in the design industry. Being one of the cost effective markets, MNCs also prefer to outsource their work to Indian designers. Traditionally, India is known for its textile design, craft design, jewelry design, etc. In these areas, there is a structured inflow of professionals to enhance the skills and output. The industry has already woken up to industrial deign and one can see many companies hiring designers for their design studios and management advisory roles.

The design industry is certainly growing and it has a huge potential to grow at a higher rate. The announcement of the National Design Policy by the Government of India in February 2007 followed by the recent setting up of India Design Council has given impetus to design awareness in the country and across the globe.

Opportunities galore:

The prospects in the design industry are enormous and lucrative, but at the same time, aspirants should have adequate information about opportunities available in various fields of design. At the outset a designer can get into the creative team of a corporate or the design team of a consultancy. In India designers are paid better than their western counterparts. But to retain that status they have to prove their credentials for business. There are umpteen disciplines in design, the most popular being industrial design, visual communication and textile design. Then, there are specializations in these disciplines, with animation, new media, GUI design management becoming very popular. Fashion design has already made a big place for itself and they have a lot of government and industry support as well.

India is producing about 500,000 engineers per year at least. If we take a step back and think, ho is going to package the items these engineers have produced? For example a car not only has to be functional, but good looking right? Therefore if we think along this trend and do not focus on fashion as the only design career, but include visual arts or graphic, interiors, product, etc the industry for designers in various aspects is going to be a huge market.

It is now a known fact that designers are in high demand these days. So, what are the traits and qualifications and designers must have in order to create a niche for him / her? Design is a professional capability of creating of creating and developing concepts and realizing them into products and systems for the mutual benefit of both, user and manufacturer. The designer of objects, services and systems requires the synthesis and knowledge of a variety of disciplines. Design thinking brings together the finest sensibilities of the arts with the logic of science in an innovative framework. While learning a craft brings students close to materials and material culture, a design attitude and methodology helps them realize larger patterns in the fabric of society.

For qualification, a designer will definitely need an international accredited qualification. He / she should be someone who is open to constructive criticism, focused on completing the work to hand to perfection and lastly has an attention to detail. A qualification from a reputed design school should do well. Masters in design education after engineering and architecture also give a focused approach. The industry does not want designers to be mere artists, but a blend of creative and logical thinking is what suits their requirement. Designers need to think holistically from the business and strategy perspective. Knowledge about the global trends and good networking skills will come handy.

Looking at the way the demand for designers is growing the future certainly looks very bright for aspiring designers in any field.