Fashion Industry in India

The fashion industry in India is plagued by myths, which can attract the wrong sort of people, or keep away true enthusiasts. There is far more to fashion than attractive models walking the ramp The fashion industry demands hard work, passion and tremendous grit. Many young fashion aficionados today, miss out on an early education in fashion because of their misconceptions about the business or a lack of awareness of the educational opportunities available. However, what many eager fashionistas do not know is that even if you miss the bus at the undergraduate level there are a host of post graduate program that you can pursue to help you break into the industry. These courses can give you a complete grounding in the business. Today, the PG courses available in fashion institutes in India, offer a holistic fashion education, rather than specialized education as is the case abroad.

A short run down

Lead designers are the ones that most people think of in connection with the words fashion industry. Lead Designers are the creative leaders, developing designs for individual pieces or entire liens of clothing and accessories. This typically involves several generations of sketches computer aided drafts; consideration of color, texture, material and shape when won and supervision of final patterning and construction.

While some lead designers are self employed or head their own labels many others work fro apparel manufacturers.

Technical designers take a lead designer’s creations from the prototype stage through to full production. They work up specifications for new clothing and accessories have samples made, and work with marketing and production facilities they ensure that finished pieces made correctly and profitably. Technical design might be done behind the scenes, but it’s tremendously challenging and important.

Then there are textile specialists and engineers. The fashion industry is driven by innovation just as other industries are and for many of its innovations it depends on new and improved construction materials and procedures created by textile specialists and engineers.

If the design and creative side of the fashion industry do not excite you, the field offers a plethora of opportunities for those who wish to make careers on the business side.

Fashion Marketers make people want to buy designers new clothing liens, or even a designer’s or company entire output . They do this not just with advertising but through celebrity endorsements trade shows samples and promotional events.

Merchandisers typically work for retail companies, where it’s their job to make the clothing that the store is selling seem as attractive as possible to the store’s customers. They select which clothing items to sell, figure out the optimum amount of space to use for display them, what height to place things, which items to display together or next to one another how to arrange any forms or mannequins involved even what kind of signs and lighting to use and how to ensure that the overall experience for the shopper reflects the image they are trying to portray.

Sourcing specialists work for apparel manufacturers distributors and retailers contracting suppliers to find either raw materials needed to make clothes (fabrics, leather, dyes, etc), manufacturers who will make clothing to a fashion company’s specifications or particular types of already finished clothing that match what a fashion brand is looking for.

Buyers purchase clothing and accessories for their company, either on their own discretion or following selections of the merchandisers or sourcing specialist. They travel as needed to search for products at trade shows, preview new items that suppliers are offering present these new products to company executives negotiate prices and margins and so on.

There are many more such positions in the fashions business, including Stylists, Fashion Writers, Brand Managers, Photographers, style Consultants and Textile Designers Tailors etc.

For those interested in the business side of the fashion industry ITM Institute of Fashion Design and Technology offers a three year Bachelors program in Fashion Business, in addition to a variety of one year diploma programs. ITM IFDT’s collaboration with Nottingham Trent University gives students the choice to transfer to NTU’s campuses in UK or Honk Kong in the third year and graduate at NTU or complete the program right here in Mumbai.

The fashion industry in India is plagued by myths, which can attract the wrong sort of people, or keep away true enthusiasts. There is far more to fashion than attractive models walking the ramp The fashion industry demands hard work, passion and tremendous grit. Many young fashion aficionados today, miss out on an early education in fashion because of their misconceptions about the business or a lack of awareness of the educational opportunities available. However, what many eager fashionistas do not know is that even if you miss the bus at the undergraduate level there are a host of post graduate program that you can pursue to help you break into the industry. These courses can give you a complete grounding in the business. Today, the PG courses available in fashion institutes in India, offer a holistic fashion education, rather than specialized education as is the case abroad.

A short run down

Lead designers are the ones that most people think of in connection with the words fashion industry. Lead Designers are the creative leaders, developing designs for individual pieces or entire liens of clothing and accessories. This typically involves several generations of sketches computer aided drafts; consideration of color, texture, material and shape when won and supervision of final patterning and construction.

While some lead designers are self employed or head their own labels many others work fro apparel manufacturers.

Technical designers take a lead designer’s creations from the prototype stage through to full production. They work up specifications for new clothing and accessories have samples made, and work with marketing and production facilities they ensure that finished pieces made correctly and profitably. Technical design might be done behind the scenes, but it’s tremendously challenging and important.

Then there are textile specialists and engineers. The fashion industry is driven by innovation just as other industries are and for many of its innovations it depends on new and improved construction materials and procedures created by textile specialists and engineers.

If the design and creative side of the fashion industry do not excite you, the field offers a plethora of opportunities for those who wish to make careers on the business side.

Fashion Marketers make people want to buy designers new clothing liens, or even a designer’s or company entire output . They do this not just with advertising but through celebrity endorsements trade shows samples and promotional events.

Merchandisers typically work for retail companies, where it’s their job to make the clothing that the store is selling seem as attractive as possible to the store’s customers. They select which clothing items to sell, figure out the optimum amount of space to use for display them, what height to place things, which items to display together or next to one another how to arrange any forms or mannequins involved even what kind of signs and lighting to use and how to ensure that the overall experience for the shopper reflects the image they are trying to portray.

Sourcing specialists work for apparel manufacturers distributors and retailers contracting suppliers to find either raw materials needed to make clothes (fabrics, leather, dyes, etc), manufacturers who will make clothing to a fashion company’s specifications or particular types of already finished clothing that match what a fashion brand is looking for.

Buyers purchase clothing and accessories for their company, either on their own discretion or following selections of the merchandisers or sourcing specialist. They travel as needed to search for products at trade shows, preview new items that suppliers are offering present these new products to company executives negotiate prices and margins and so on.

There are many more such positions in the fashions business, including Stylists, Fashion Writers, Brand Managers, Photographers, style Consultants and Textile Designers Tailors etc.

For those interested in the business side of the fashion industry ITM Institute of Fashion Design and Technology offers a three year Bachelors program in Fashion Business, in addition to a variety of one year diploma programs. ITM IFDT’s collaboration with Nottingham Trent University gives students the choice to transfer to NTU’s campuses in UK or Honk Kong in the third year and graduate at NTU or complete the program right here in Mumbai.

  • we always choose to loose

  • sarita singh

    hiiii…
    i m sarita,b.com graduate.
    i make sketches of clothes entirely by myself,or u can say i design clothes thru sketches…..so jst want to know it is useful for anyone?means for fashion industry\person?
    thanks…

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  • Data Entry India

    Hey great article, you have a lot of helpful information, thanks for sharing it.