Auto expo gears up for overseas sojourn

AUTO EXPO GEARS UP FOR OVERSEAS SOJOURN

The Indian automobile industry is shifting into a higher gear, as far as its overseas forays are concerned. After the made-in-India vehicles, now the Indian biennial automobile exposition “Auto Expo� is set for an overseas sojourn.

Seventeen of India’s leading vehicle and auto parts manufacturers under the aegis of Society of Indian Automobile Manufacturers (SIAM) will showcase their products at a five day automobile exposition in Colombo-Sri Lanka beginning this year. This event, christened Auto Show India, is the first international edition of Auto Expo.

And the hot wheels set to woo the Lankan customers include Mahindra Scorpio, Suzuki Swift, Tata Indica and Bajaj Pulsar. Almost every major vehicle manufacturer in India is participating in the event like Maruti, Tata, M&M, Ashok Leyland, Bajaj, TVS or Hero Honda reported SIAM.

The list of participants is not limited to Indian home-grown companies, as even MNCs like Yamaha, Piaggio and Volvo will be showcasing their hot wheels at the show.

The reason for picking Colombo as the first halt for an overseas exposition is that Sri Lanka is among the biggest markets for made-in-India vehicles. It was the ideal market to showcase Indian vehicles’ strengths, which will help the companies drive deeper into the market.

The Lankan government is also planning to scrap second-hand vehicle imports therefore the market offers a much greater opportunity for Indian companies. Sri Lanka is set to emerge as a major market in the south Asian region.

The Sri Lankan event, which has been co-hosted by Ceylon National Chamber of Industries, will also include chief executive officer meets and special workshops to address issues like vehicle testing and road safety, besides interactions to identify business opportunities. This event will not only enable the manufacturers to showcase their products, but also develop corporate relations. But Sri Lanka is certainly not the last stop for these manufacturers and talks are underway to host similar events in other major markets like South Africa and West Asia.

India is being looked upon as the auto hub by world automobile manufacturers be it for components or setting up manufacturing facilities and exporting vehicles to developed nations. This is dictated by economies India can offer which result in a cost advantage. Now the automobile manufacturers of India are moving to other countries proudly exhibiting their automobiles to generate more business. ‘Auto Expo’ is one of the media for such business development.. This speaks well for the country and automobile industry. Automobiles made in India are affordable to common man in developing nations and developed nations as well.