by V S Rama Rao
March 16, 2012
General / Interesting
The rapid growth of war-torn economies and previously underdeveloped countries, coupled with large scale economic cooperation and assistance led to new global marketing opportunities. Rising standards of living and broad-based consumer and industrial markets abroad created opportunities for American companies to expand exports and investment worldwide. During the 1950s, many US companies that had never [...]
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by V S Rama Rao
March 15, 2012
General / Interesting
Collaborations can also be used as an opportunity to learn new market and technological competencies in other words to internalize partner’s know-how. Collaboration is an inherently risky activity and less than half achieve their goals. A study of almost 900 joint ventures found that only 45% were mutually agreed to have been successful by all [...]
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