How to Run An Effective Conference

Recently conferences have become unpopular since they are believed to take up time of many people. When you are given that duty of organizing a conference, you should know that it involves a hefty  to-do list. One should take into consideration the venue of the conference, the materials, the guests list, and the refreshments to think about and even the technology. The following are some rules of conference management that helps in holding a conference and make them more productive. Steps to a Great Conference The first one is making every conference matter and inviting only the necessary people. Use

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Gambling Versus Investing – The Ins And Outs

Have you ever regarded casino gambling as a way of making an investment, similarly to stock exchange? There are plenty of voices that still claim casinos should be expensive and inaccessible to the large public; and most likely the same voices have the same claims about stock exchange investments. Interested in gambling or buying stock exchange? Let us break it down to you; here are the main similarities and differences between the two forms of making/losing money.     The Art Of Labeling Gambling And Investments When trying to define the two, we often times hit gray or overlapping areas;

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Why Training Programs don’t impact Business Objectives? – Thought Paper

Training programs are designed with a business need in mind. However in reality, after the initial “wow” effect, the momentum goes away and next year we have another training program with the same end objective in mind. Training [ˈtreɪnɪŋ] n the process of bringing a person, etc., to an agreed standard of proficiency, This is the training definition as per dictionary. The most important part of training is not training but doing training need analysis properly and then executing it for maximum impact. We first need to determine if training is required in the first place or is the business

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Development of Marketing Decision Criteria

Anil is a new customer for a car. He does not know what to look for, and how to evaluate the different brands or models available in the country. He turns to his friend, Arun Joshi who has been a car owner for over ten years, his brother in law and a neighbour who works for a car dealership, for advice. They tell him to look for fuel efficiency, space for passenger and luggage safety features, after sales service of the dealer or the manufacturer, manoeuvrability in small areas and parking lots, driving comfort, availability of roadside repair and maintenance

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Results of Current Sales Objective

You now know what results the three categories of buyers generally look for in your business. Now get more specific and generate a list of results that the individual buying influences want or need with regard to the particular sales objective you’ve been working. Use the right hand page of the open notebook to make out this list. At the top of page write Win Results Chart and then divide the page into three columns and label them with subheading Buying Influences Results and Win Results Statements. Take out your buying influences chart and copy down the names of all

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Economic Buying Influence

Among the questions they present  to us, these three probably stand out as most common: How do I get to the economic buying influence? How can I effectively utilize a strategic coach? What about the competition? These are all reasonable questions, and we devote this section of to providing some answers. We begin with what is probably the single   most frequently identified problem area: what to do with that singularly   important, yet often inaccessible individual called the economic buying influence. The heart of Strategic Selling is managing every one of your sales objectives so that you need up in the

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Influences on Buyer Behaviour

Buyer decisions are strongly influenced by variables like cultural and social factors, personal factors like demographics, self-concepts, lifestyles and personality. Culture refers to a set of values, traditions, or beliefs, which guide the individual’s behaviour. In a way, culture is normative as it prescribes norms of acceptable human behaviour.  Put in other words, culture refers to values, ideas, attitudes and other meaningful symbols created by people to shape human behaviour and the artefacts of that behaviour transmitted from one generation to another. It has both the abstract and material dimensions. The abstract dimensions affect consumer preferences abstract elements of culture

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Purchases of Indian Industry

Indian corporate buyers today are value seekers. It is important to note that competition, technology and complexity in the customer’s environment, are constantly changing the customer’s value sets. It is in this context that one has to keep in mind, the dynamic character of the values sought by organizational customers. Further, these values can be arranged in a hierarchy; with the anticipated value set, at the bottom end of this pyramid, comparable to the start line in a cross country race. These are the threshold level values, needing fulfillment at the most basic level, before the marketer is even considered

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Demand and Capacity

In Policy A, the strategy is to build and maintain extra capacity (analogous to an inventory safety stock) so that the likelihood of running short is less than that of having too much.  The greater the capacity provided, the smaller will be the likelihood of running short. The amount of capacity in excess of expected demand is the operation’s capacity cushion. For example, if the expected monthly demand on a facility is $ 500,000 worth of goods or services and it can produce as much as $ 550,000 it has a 10 per cent capacity cushion. Unused capacity generally is

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Competitive Differentiation

The most critical element of an (Strategic Business Unit) SBU’s competitive strategy, in terms of the implications for its operations strategy, concerns how it chooses to differentiate  its products  and services from those of its major competitors. Given the myriad choices that customers face when making a purchase how do they decide which product or service to select? Different customers are attracted by different attributes. In order to appeal to those interested primarily in the cost of the product/service. Some companies attempt to achieve a competitive advantage by offering the lowest price. Price, however, is not the only basis upon

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Positioning Appealing to a Different Customer Need

Different customers are attracted by different attributes of a product or service. Companies such as DJC, Southwest Airlines and Wal-Mart for example, have attempted to differentiate themselves by offering the lowest price. Others, such as Crown Equipment, sought to attract customers who want higher performance, features or appearance. Still others such as ACC sought to differentiate themselves through superior flexibility or innovativeness. A company that decides to pursue a certain form of differentiation cannot, of course gain any long term advantage over its competitors to use the same operations structure and infrastructure as they do. Strategic fit requires that, having

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Diseconomies of Distribution

Generally, the bigger a processing facility, the larger the geographic area it has to service. Moreover, if the density of its customers decreases rapidly as their distance from the facility increases the distribution costs required to supply an expanding region will probably increase much faster than the sales volume. Even in cases where the company does not incur the transportation costs directly, it may have to pay freight equalization or customer transport charges to prevent competitors nearer the customer from gaining a cost advantage. The same type of distribution diseconomies may affect the demand for a firm’s products in situations

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