Blogging has been a sudden spurge in popularity all over and the workplace is no exception.
Blog is a shorthand term for web log. It is an journal where you can post your thoughts, observations and comments about a particular topic. Blogs can enable an organization to quickly share information among employees’, partners or customers. But blogging has its advantages as well as disadvantages as far as an employee or an organization is concerned. Let’s look at the few advantages first.
Blogging is a pro active engagement tool. Many a time employees miss opportunities to share their talent or practices with other colleagues or management due to their nature of being introvert. Blogging can be a great tool such people to be apart of various conversation and practices. Collaborative blogging can be great way to gather every employee to participate and build team orient efforts. Especially when an organization manages their corporate blog, participation from various employees or teams does ad lot of value towards the company’s reputation in the online space. The best reputation any organization can have is to be united.
Blogging give an employee a break takes his mind off what may have become a routine and mundane activity. It may break boredom and monotony, it is refreshing change. So when you blog your mind is distracted from work to a different yet challenging activity – challenging because to be able to blog you must have something to say would have to use your faculties to put them down!
One may be recognized because of ones blog. Else you may be just another spoke in the wheel — unnoticed and inconsequential People may not have heard of you. Now they know you as well as read you.
It also helps an individual to showcase his /her talent by contributing on various organizational efforts. It may refer to organizational skills productivity or ideas towards various internal enhancements.
Blogging helps to build more valuable and adequate information fr the organization such as contribution from various departments such as Product, Service, Marketing Management Research and Development, Purchase and HR Hence, positioning an organization as a knowledge leader in the online space and also showcasing the best place to work.
Though Blogging could be the bets thing to do for internal communications but it does have its negative effects to. The need to blog may take your mind of work. It distracts one in the wrong way by creeping into the mind and not allowing one to focus. Errors happen due to such distraction Blogging can also damage the company’s or one’s reputation Every organization needs to build its own social media engagement policies, which will restrict employees to use this medium fro their personal benefits. However, there have been cases where this medium is been utilized to damage the company’s reputation. Hence, a moderation process also needs to be set internally were each article is post and conversation are been filtered reviewed by the moderator, regularly.
Tips on Blogging for employees
Here are a few tips up that would enable you to practice sale blogging pr the overall well being of the company as well as yourself.
Many a times we come across corporate blogs with totally outdated information. Given the busy schedules of the corporate world, at times executive may not get the time to update their blogs The way out is similar to book writing. A blog is not an individual’s hourly or daily newspaper or another of corporate propaganda medium. The way out is to create posts which have a relatively longer life,
Create posts based on factual information. Do not use the medium for emotional outbursts against some establishment or stuff that are outdated.