Shopper’s Stop is the franchisee for the global retailer of baby products, Mother care, who is the leading specialist retailer for the mother to be & the parents of young children, offering the widest range of clothing hardware & toys the pre school child, in the UK and internationally.
The Mother Care franchise fits well with shoppers stop overall strategy as its department stores also target similar high income consumers. The company plans to open 25 Mother care outlets within its department stores and as stand alones over the next 5 years. Although this brand is niche focused, it plays an important role in enhancing the company’s overall portfolio quality.
The stores are 3000-6000 sq ft and have a complete offering of the Mother care product range and offer the widest choice to the consumers. The company also plans to operate large format Flag Ships in most of the key shopper’s stop locations. These are generally 1800-2000 sq ft.
The Mother care India lines re in keeping with the absolute latest trend directions internationally. With this goal in mind over 70% of products sold in India are sourced from global vendors in over 13 countries. All products conform to rigid European quality standards. Even Indian made products are subject to Mother care international quality parameters and are made in Mother care certified.
A step up the evolutionary ladder from franchised coffee bars, Brio has been designed to be a warm & friendly Oasis – a place where you can relax, revive and reflect. Its classic yet sophisticated ambience decorated in warn earth tones, uses natural materials such as Old Burma Teak furniture and counters raw silk lamps and cappuccino painted walls, punctuated by friendly helpful service.
Brio offers a mix of desserts cookies brownies muffins croissants and savory puffs baked fresh and served hot from the oven and freshly made sandwiches. It also offers a range of coffee beverages that are perfectly suited for the Indian palette. In the year 2006-07 the company had increased the count of the Brio outlets to 16.
Desi café stands for everything that is global in its outlook yet truly desi at heart. The menu is expectedly as full of perennial favorites as it is with yummy twists. While Chhola Batura, Mumbai Masala Sandwich, Pav Bhaji and Paapdi Chat keep you comfortable in familiar territory, innovations like Kala Khatta Slush and Curry Puff tease your palate with adventure. The best part of the fare is that it has something for every Indian. Be it the breakfast section, the snacks or the mini meals – the choices are diverse enough to take you on a cross country tour. And with the unbelievable success of the brand at InOrbit Mall and the domestic airport at Mumbai, that’s where we intend to take Desi café.
In July 1, 2006 Shopper’s stop became the matter franchisee for Crossword owned outlets thereby bringing about greater operational efficiencies and synergies in the business. Crossword offers the widest range of books for the young and old alike, along with magazines CD-ROMS, music, stationery and toys. Crossword operates 45 stores in various cities and towns in the country and is fast emerging as India’s fastest growing chain of bookstores.
Shopper’s stop has entered into a 50:50 joint ventures with The Nuance Group AG, for operation of duty free retail outlets at international airports in India. The joint ventures have been awarded contracts to operate duty free stores at green field airports at Bangalore and Hyderabad which shall commerce operations in 2008.