A prelude to the communication process


Communication can be thought of as a process or flow. Communication problems occur when there are deviations or blockages in that flow .In this section, we describe the process in terms of a communication model, consider how distortions can disrupt the process, and introduce the concept of communication apprehension as another potential disruption


Before communication can take place, a purpose, expressed as a message to be conveyed, is needed .It passes between a source (the sender) and a receiver. The message is encoded ( converted to symbolic form) and is passed by way of some medium (channel ) to the receiver, who retranslates (decodes) the message initiated by the sender. The result is a transference of meaning from one person to another.

This model is made up of seven parts:

1. The communication source.
2. Encoding.
3. The message.
4. The channel.
5. Decoding.
6. The receiver, and
7. Feedback.

The source initiates a message by encoding a thought. Four conditions have been described that affect the encoded message: skills, attitudes, knowledge, and the social-cultural system.

The message given in any form say speaking or writing is a Communication When someone is speaking the speech is the message. If it is written message and if is painted the picture gives the message. Likewise if one gestures with arms and face may also give a message Our messages are affected by the code of Symbols we use to transfer meaning to communicate these messages decisions are taken by the intended which codes and symbol are to be used.

The channel is the medium through which the message travels .It is selected by the source, who must determine which channel is formal and which one is informal. Formal channels are established by the organization and transmit messages that pertain to the job-related activities of members. They traditionally follow the authority network within the organization. Other forms of message, such as personal or social, follow the informal channels in the organization.

The receiver is the object to whom the message is directed .But before the message can be received, the symbols in it must be translated into a form that can be understood by the receiver .This is the decoding of the message. Just as the encoder was limited by his or her skills ,attitudes, knowledge, and social cultural system, the receiver is equally restricted. Just as the source must be skillful in writing or speaking, the receiver must be skillful in reading or listening and both must be able to reason .One’s knowledge, attitudes and cultural back ground influence one’s ability to receive, just as they do the ability to send.

The final link in the communication process is a feedback loop. If a communication source decodes the message that he encodes ,if the message that he encodes, if the message is put back into his system, we have feedback. Feedback is the check on how successful we have been in transferring our messages as originally intended .It determines whether or not understanding has been achieved.