Grabbing talent in campus


Campus recruitments may not be a new phenomenon but the true potential is being realized only now. Added impetus comes from the NAAC(National Assessment and Accreditation Council), an autonomous body established by the University Grants Commission which lays down the setting-up of a placement cell in institutes as an assessment parameter.

For the employer, an intelligent graduate is a cost-effective employee who can fill job roles that do not demand prior specialized knowledge. An upcoming Delhi-based radio station is recruiting approximately 15% of its work force from this route for a variety of profiles – ranging from sales to creative. Their National Sales Head adds, “Recruits who have joined us through the college route are a source of supple talent who can be molded according to our needs. Plus, they guarantee freshness and energy – two welcome traits in my industry.

The recruitment process starts with the employer contacting the placement cell of the college, which then intimates students of the date of the visit. More than 90% recruiters are looking for job-specific talent, irrespective of the degree, be it a BMM, BMS, BSc or BA. The actual visit consists of pre-placement talk followed by written tests, group discussions and interviews.

From the student’s perspective, clearing a call is more than just an ego massage. It is also a chance of realistic self-appraisal. It helps a student make a swift transition into the job market, besides understanding his/her economic worth. To the unsure or wary, it is an excellent opportunity to buy time, earn money, and gain precious work experience. JP Morgan Chase has already selected Mr.SM, a final year student pursuing a double major in economics and statistics, as a research assistant. SM, who is also appearing for his CAT this November, says, “I had not planned on this. The recruitment drive came as a welcome surprise. Now I have a Plan B in case I do not make it to the management institute of my choice. Not only will I get work experience from company of such fine repute, but I can also be independent. What’s more, it improves my chances of getting into an IIM next year.

JP Morgan Chase, one of the oldest global players, began with campus recruitments from generic colleges.

Google is yet another employer who is an aggressive recruiter of top-notch engineers. The search giant has been doing the rounds of colleges across the country to fill the ‘Ad World’ job profile. An organization known for its relaxed culture and with the best pay scales in the industry, it is indeed good option for many.

In addition to these, some of the other campus troopers include Jet Airways, Ernst and Young, Citigroup, McKinsey & Co, Star TV Network, London City Gate Dewe Rogerson Ltd and Darashaw investments.

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