Personal PR

If you’re keen to stay ahead, brush your soft skills and do a little PR for yourself.

Owing to slowdown and layoffs, work pressure for most people has inevitably multiplied. Today, as an employee, you cannot just do your job and go home – you also have to prove to be dependable resources with effective multitasking ability. In this age of fierce competition it is necessary to become indispensable from your company and standing out among a bunch of hardworking colleagues While your work will speak itself, if you are keen to stay ahead, it’s time to brush your soft skills and do a little PR for yourself.

Experts believe Personal PR can give you heads up and can be the much needed drive for your passion. Five to seven years ago, it was believed that you should do your work silently and people will take notice however the scenario now is changing. Today it is not only go work but your personality that can win you kudos. You could have done some great work but it is critical to communicate the same in the right way, using the right words, at the right forum. Don’t think you’re not introvert, PR skills are innate and a person can be cultivated if you have the will. If you are keen on winning the way, following are a few quick steps to get there.

What you do matters:

Your work is the basic ingredient of personal PR. Your words must be a reflection of your hard work and just tool to get an appraisal. You cannot be a talker who is not good at work. In such a scenario people may perceive you to be just a good talker and then declare you as one who talks to cover his in capabilities. That way, you will never go far. Personal PR is not about selling yourself but selling your skills.

Take initiatives

Begin with assessing your boss. Does he acknowledge your efforts or does he taking credit for your work? An intelligent boss will always recognize good worker. If you do not have enough support from your immediate boss, take on initiatives which impact people at the larger end. While solving an immediate problem is your job, look at providing long term solution to it which would be an initiative. Taking on corporate initiative, apart from your set defined role is a great way to get noticed.

Be prepared at all times

Imagine you have 30 seconds with your company MD while in the lift. What would you say about yourself to leave a lasting impression in his mind? When I travel back from client meetings, I do happen to be with someone who has joined the company recently. I often ask the person of his long term goals though a standard question, it helps me gauge the mindset and ability of the person to take on responsibilities .Thus, it is critical to have a definite vision for yourself and for the place you work for.

Seize the opportunity

It is important to communicate the right message at the right forum. That annual gathering could be a good place to subtly send out your message to the relevant key bosses. Even if you are an introvert you do get three to four opportunities in the year like the HR review meeting or at time when the team has accomplished a task and needs to speak about it. Luck is when opportunity meets preparedness. At such a time you should have your personal itch ready Try and be proactive than reactive.

A word of caution – Do not overdo it. Your visibility must be appropriate else it can backfire. Try not to be the sole focus always it should be about everyone and me, not just me.

A good PR person must always anticipate what others want. Preempt what a person would want before you are asked for it. That additional step can do wonders.

A few small steps apart from the hard work can perk up your career prospects. Whip up the right mix of PR tools, and you could well be an employer’s ideal choice. Most significantly mean what you say, or act that you mean it! Play it cool sometimes. It is not necessary to be visible all the time. Continue to communicate the right messages to the right people. Be ambitious have a plan for your career believe in yourself.

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