Market Research Industry and Leadership

Amongst the many other growing industries in India, the market research and analytics Industry is certainly shining through and poised for further growth.

The market research industry is currently witnessing growth. As both local and international companies look to reap the rewards of burgeoning markets, effective research has become a crucial tool for organizations looking to expand internationally with innovation driving businesses in the present scenario, it becomes all the more important to assess market acceptance of a product / concept that is to be launched in the market.

Market research studies helps minimize the risks and take informed decisions. Hence marketing managers are increasingly looking for actionable market insights and consulting from their research partners, thereby leading to an increased volume of business for the industry.

The market research industry comprises of syndicated market and customized market research components syndicated are those which are available for all at an industry / sector level whereas customized are primary and Proprietary research out to qualitative research (in person / focus group investigation process) and quantitative research (leverage opinions of a larger mass of people and used to capture consumers preferences and market trends). This industry was not hit drastically by the recession since organizations continued to employ research experts to forecast consumer behavior and trends post the downturn.

With the industry witnessing such immense growth in recent times, a large number of career opportunities have come up as well. The different kind of career opportunities available in the market research and analytics industry most professionals within the industry begin with a market research job like a projects director focused on a specific industry /vertical specific delivery. The hierarchy moves from being research analysts, industry analysts’, research managers, and customer research accountant executive

An individual begins his / her career as trainers where he /she is trained on subject matters and exposed to various industry verticals and clients. On the basis of the choices made and natural flair during the course of two to three years of work experience the individuals grows too becomes either a subject matter expert or an industry expert. Further builds on his /her expertise by concentrating on technical areas such as developing robust research designs, understanding the practical application of statistical software for generating deeper insights and thereby, contributing more in terms of technical knowledge. An industry expert grows to a role of a consultant where he/she combines industry vertical experience with subject matter knowledge. Such individuals have greater possibility to graduate into marketing and business development roles. This natural progression can be attributed to continuous client interaction and industry exposure coupled with subject matter expertise. The industry is always on a hiring mode primarily due to the fact that this is a Knowledge driven industry. Hence the requirement for skilled and competent individuals is always high.

What has happened to leadership development? Has our complex, globally integrated world made effective leadership too difficult? Most organizations now have a sense of urgency about developing their leadership talent but their attempts are falling seriously short. What are the derailers impacting leadership. The focus of this community of medical practitioners is to provide access to learning and enable meaningful exchanges of dialogues.

What causes failure are arrogance and narcissism. In the medieval period, derailment meant death. But today, it means that your idea is not being recognized. An unconscious need to fail leads to fear of success.

Research has it that we are empathetic and optimistic regardless of data staring us in our face. There is no evil, except the extent of god you cannot see in it. Most managers are evaluated by their bosses – the people who hired or promoted them and have vested interest in their doing well. It seems obvious that managers ought to be evaluated in terms of performance of the group that they manage. The participants were identified through the Hogan’s leadership development process wherein they had to assess themselves with the help of a questionnaire by striking off leadership traits that are commensurate with their personality. What distinguishes great leaders from the rest is strategic self awareness, an ability to recognize the gaps between their strengths and opportunities.