None of us really plan our promotions and are in for a shock after stepping into the new role.
Promotion represents another area of marketing strategy that must be culturally tempered. Promotion failures have occurred abroad because of lack of understanding of the foreign culture.
Some marketers have committed fatal bloopers in their strategy to export intact their product’s brand name or advertising themes to a foreign market or to attempt direct translation of such words.
Coca-Cola’s first attempt to translate its trademark into Chinese characters resulted in something that sounded like Coca-Cola but meant bite the wax tadpole. It was later changed to happiness in the mouth.
Body by Fisher became Corpse by Fisher in Flemish:
Colgate Palmolive’s Cue toothpaste is a pornographic word in French.
Standard Oil’s Enco brand meant stalled car in Japanese –a good reason for changing to Exxon, which is meaningless in any language.
All of us like to believe that we deserve a promotion for the excellent performance rendered through the year. While some are lucky to get recognized there are many who are not. Nevertheless in this whole mad race to climb the success ladder we often forget about the challenges the new position will bring along and the commitment required to take it on.
Of course every position comes with its share of challenges. In today’s scenario a position leap is very rare so as you climb each step you learn the nuances of the job. Therefore there is a need to prepare one self per se. It’s a gradual growth and learning will happen once you are in the pool because until then you will never know how cold the water is.
Elaborating further on his experience, a senior executive confirms that he did not have to prepare much when he was awarded the position of a Level 2 agent from a Level 3 agent. While young professionals are confident of their abilities to take on new challenges the reasons are bizarre as this confidence is not rooted in their abilities or domain knowledge. In other words most young executives feel that they can or rather they must pull off a challenging leadership role effectively because they need to be at a better position in society and have a fancy pay package. Not many, however, seem to be aware of the importance of understanding the responsibilities that it entails as most young executives justify their stand along the lines.
As long as you are going to hold yourself back because of the fear of failure you are not going to succeed. Believe in the go get it mantra, that has been successful till now before taking up any responsibility because the more you think the more you get confused and consequently the fear factor increases, reducing productivity. Every failure is a learning process, so why fear?
While there is no denying the fact that confidence can take you a long way, the criterion for donning a leader’s hat cannot be limited to just that as it requires much more. To begin with answer this question: What does leadership mean to you? Most people are blinded by the fancy designation and remuneration. The usual presumption is that it’s a fancy position that entitles them to certain powers which in turn places them in a superior position than others. You get certain powers but with that comes responsibilities – the responsibility of empowering team members and facilitating growth as an individual, a team and an organization. Therefore you need to strike the right balance. The question then is: are you ready for action?
Great leaders have had to grow to reach the stage they have. It’s important to have a vision and a hard core plan to achieve it. This requires commitment compromising and scarifies be prepared. No one becomes a great leader overnight. Building trust among team members and keeping them motivated is a continual process. In the bargain you may have to sacrifice certain personal preferences.