In India also a large number of companies like Larsen & Toubro, TISCO, DCM, Mafatlal Groups, Hindustan Steel ltd., Escorts Ltd., Godrej, Kirloskars, Alembic etc have accorded a place of importance to social action programs. Corporate social responsibility is seen as relevant constraints to business and a large percentage of managers assign a high place for social responsibilities with that of profit. However, the process of social commitment in India is somewhat different like starting social trusts, anti-pollution measurers, adopting villages or all round progress and development, starting family planning clinics for the benefit of workers and residents allocation of a fixed percentage of profit to train unemployed engineers, technicians and community development activities like provision of drinking water facilities, conducting social audit on a voluntary basis, providing medical, recreational facilities, conducting tournaments to promote sports, talent, undertaking consumer education campaigns, avoiding unethical deceptive advertising and so on.
The company has been running Samaj Seva Kendra at Akrudi near Pune since 1975 ( 900 families as members) . The Kendra aims at improving the quality of life of its members (education, health care, vocational training etc) The company also runs the Janki Devi Bajaj Gram Vikas Sanstha near Pune. The Sanstha’s aim is to promote rural development (water management, procuring vital agricultural inputs fodder and vaccination for livestock sanitation etc).
Larsen & Toubro:
The company spends about Rs 3 crore annually on social projects. In healthcare it sponsors efforts directed towards birth control, mother and child care, organizes camps to check for tuberculosis and leprosy and special surgery camps along the lines of the Life Line Express – the world’s first ever hospital on rails. L&T also helps the local populace to source seeds, improve soil quality and encourages dairy and poultry development in and around the areas of its work. Finally as part of its environment enhancement schemes it assists in forestation and promoting biogas plants and smokeless chullahs.
The Shriram group formed a trust in 1992 to carry out its social projects. It runs 5 schools for over 2,000 children, a home for orphans is run by the group. The group offers work sheds, capital and management support to women in Thanjavur who make incense sticks and candles. In 1995 the group has launched the Shriram rural Development project in kanchipuram district of Tamil Nadu with a view to reduce indebtedness and offer credit to rural population at concessional rates.
Tata steel has been a pioneer in employee welfare in the country and has acted as a beacon for labor lawmakers. The company adopted several welfare measures for employees, decades before they were incorporated in the country’s laws. These include an eight hour working day, leave with pay, maternity benefit and leave, workers provident fund and paying gratuity on retirement.
Beyond employee welfare Tata steel has been involved in social projects that include environmental conservation activities, education, vocational training and healthcare for the unprivileged, revival of traditional arts and crafts and sports development.
The company has been running a community development and social welfare department since 1958 that takes care of the educational and vocational training needs of the under privileged in and around Jamshedpur. The department acts a catalytic enabler rather than a doer so that the hutment dwellers become more responsible citizens and participate in improving their quality of life.
The company established a tribal cultural center to preserve tribal customs, arts and habits. It organizes annual fair at Jamshedpur which serves as a marketing platform for traditional handicrafts. It has also set up link roads, irrigation, facilities, and sports centers for the benefit of society at a large. It has begun the planning of new trees over a period of 1000 days since June 1997 (also in other locations now).
Source: Strategic Management