They’re young, smart and brash. And they have a mind of their own. Meet Generation Y – taking their place in an increasingly multi-generational workplace
Gen Y is definitely more upbeat and optimistic than his counterparts – the ‘Gen X’ and ‘Baby Boomers’. The first thing that motivates them is a strong and compelling vision for the team. Not only this, they are more at ease than Gen X, with other age groups and love to accept challenges. Gen Y-ers belong to a more open culture. Unlike Gen Xers, who switch jobs more often, they look forward to opportunities in the same company not just this they believe that companies should be more open to Friday night parties. Interesting!
Gen Y wants to achieve everything in a short span of time. ‘Let’s do it at any cost’ is the attitude.
So why not welcome them properly in our organization and get ready for the ATITUDE they carry and just utilize this attitude effectively for company’s benefit and for theirs too.
Pamper them – Nurture them
Wikipedia defines Generation Y as those born in the midst of a mature western culture between the early 1980s and the late 1990s. Unlike the generations that have gone before them, Gen Y has been pampered, nurtured and programmed with a slew of activities since they were toddlers, meaning they are both high-performance and high maintenance. They also believe in their own worth. Socio graphically, they are at home with MySpace, YouTube, texting, Facebook, Twitter, IM and other instant communication technologies giving them a reputation for being peer oriented and seeking instant gratification.
Clear thinking, crisp communication and restlessness are what define Generation Y. They know what they want and have no qualms about it. They are the ones who prefer the short route to success. They are refreshing and open to change
Generation Y are generally more ambitious, brand conscious and tend to move jobs more often and members of this generation are exceptionally tech-savvy. They are especially tuned to their own value in the job market, have limited loyalty to any particular employer, and insist on working in a stimulating job environment.
They have more options, more opportunities and a wider canvas to choose from, whether it’s education, career or enjoyment. So the best way to retain them is to think like them understand them and pamper them.
Ideas in abundance!
The Gen Y may be different in the way they think and operate from the Gen X or the baby boomers, but this is also a bunch that is sensitive, open to learning and sharing.
Gen Y brings in a totally fresh perspective to the business. They are more tech-savvy, are into instant communication technologies, internet friendly, confident. They are always willing to contribute in whatever way they can. They are the future.
More than half of the Indian workforce is below 27 years of age. In terms of opportunities, the Gen Y is extremely credible. They possess the kind of confidence that the corporate world needs today
Keep Them Going!
Considering the fact that the Gen Y workforce is a restless and impatient lot, what are companies actually doing to keep this bunch motivated?
Why not ensure that we celebrate key achievements and milestones so as to give employees an opportunity to bond together. Also why not have several training and mentoring sessions to coach them on soft and technical skills, and to help them realise their potential.
Apart from the usual salary, incentives, etc., the one thing that keeps Gen Y going is companies investing in their learning. For this generation, growth, change and variety are the key factors. As a result, training for the future is also becoming a very integral part of employee management for companies today.
To meet today’s need for customised information; built a learning system that combines traditional classroom learning with online learning. Another aspect which helps them retain is the career development program. Motivate them by entrusting them with big responsibilities and multiple tasks and pushes them to achieve the same.
All in all, it is a fact that Gen Y is indeed very different from Gen X and Baby Boomers. They have been brought up to expect a lot from life.
They’ve been mollycoddled from birth and expect to be treated with respect. This generation has grown up questioning their parents, and now they’re questioning their employers. Managers have to coach them through problems rather than simply tell them what to do.
Get ready, because this generation – whose members have not yet hit 30 – is different from any that have come before.