Presentation of models and materials in an appealing way through photography

This is a full time career and could involve mostly designer dresses and upper end dresses. This is applicable for both ladies and gents. An exporter needs to develop a magazine or a booklet for sending it to a buyer abroad. Some nice and appealing photos are required for advertisements through the internet.

Very often people associate the job of a fashion photographer with luxurious settings, beautiful models, exotic locations, a glamorous lifestyle and to top it all, good money. While all of this is true for those who have become brand names, the going for freshers is tough and there is a lot of behind the scene hard work, which demands a high aesthetic and visual sense, and the ability to constantly come out with new ideas that makes someone a true fashion photographer.

Fashion photography meant shooting models and today the scope has expanded a lot and one also needs to shoot products aesthetically to boost advertising campaigns. All this requires a combination of technical skills as well as an eye for detail.

The idea is to understand the product and give it a certain quality that in turn will attract the maximum attention. A fashion photographer must have a deep sense of aesthetics. He or she should be comfortable around people. Different people have different sets of whims. You have got to know how to handle that.

A fashion photographer essentially should be a good technician with a sense of color and balance. He should be critical of his work in terms of quality. A fashion photographer must constantly teach oneself. He should have patience and have the knack to handle people well.

One of the biggest motivating factors for fashion photographers is that their profession does not have any room for obsolescence. Every day brings new challenges. A fashion photographer is a people’s photographer and would really get bored to shoot women in bikini day in and day out. He likes shooting people and  models differently with every assignment, thereby looking to turn any profession into a lifelong vacation.

For a fashion photographer there is no dearth of opportunities in the print and electronic media. He or she can work for different newspapers, magazines, periodicals, products, agencies, or do freelance work. A photographer must have fresh ideas. For a particular campaign, it is not uncommon to select someone who has never done fashion photography before. The emphasis is on a fresh look. A good fashion photographer should create something out of this world. He or she must keep coming up with new ideas and keep changing the style.

Fashion is all about creating something that has never been seen before. There should be a factor which surprises one and all. A fashion photographer should make ordinary people look extraordinary. They must look at the brand they are shooting for because different brands have a different tone which they must understand and be sensitive towards that. A lot of people think that being a fashion photographer will bring in a lot of money. Only if you do it passionately and not for now lucrative it is, then only you will enjoy as well as succeed in it.

Professionals in photography can also go in for Aerial and Industrial product photography initially under an experienced senior. Even 4 decades ago the engineering giant Larsen & Toubro used to have a full time photographer covering aerial photography for their Industrial plants, Industrial product or structures for marketing purposes and also the Company’s in-house magazine published monthly. His professionalism on advising marketing people how to display the products for the photograph was of immense help. Aerial photography of the Industrial plants was meticulously covered where the employees can easily make out their manufacturing units in a vast complex. In addition the company used to send their photographer’s work for National and International competitions.  This has resulted in them winning some top prizes at the international level.

Any photographer whether fashion or otherwise, would need equipment to start off with. There is no end to the equipments. There are some of the best photographers with loads of equipment and some without much. For professional photography you need some basic equipments.

A photographer can also make good use of the video camera. Their ability can be well utilized in the Real Estate market by showing on the net the commercial and residential spaces duly furnished and in different combinations of colors and styles of furniture. Busy corporate managers can visit the sites after short listing properties on the net.

There are many masters’ degree courses available for fashion photography. The London College of Fashion offers an MA in Fashion Photography. The cost for such a degree is around 12000 pounds for a year and a half course. In addition to this, students will need to budget around 8000 pounds for their living expenses. In India there are a few institutes where the minimum requirement is that of graduation in any stream.