Who are global Managers?
They are a breed of managers who understand the requirements and needs of the industry, business and global markets. They are aware of what is going on globally and have a broad perspective over the various strategies in terms of global markets and not just Country specific markets- as in the case of multi-national managers.
The Indian companies still lack in producing such Managers. There are more of MNC managers than global ones. Where are the gaps which create problems in taking our companies to a global market? Read on:
There are countries whose culture is very different from ours. For example, in Japan they say hello in a particular way. Understanding their values, cultural norms, behaviour patterns is the knowledge required to fit into the role of a global manager which is lacking in our home grown managers.
The language barrier also deprives us from going global. We are the second largest English language speaking country, but how much do we know about the basics of other languages of countries where our company has presence?
Knowledge of global markets:
Global market trends, customer mix, segmentations, sales promotion as per the customers tastes and preferences is the barrier coming in the way of making an Indian company a truly global company. The strategies for global market require a thorough research in those markets. What will sell like hot cakes, what is common between the likes and dislikes of the customers across the globe, knowing which product sells better in which country etc.
Knowledge of global policies and systems:
Canadian markets are very much different from American markets, the policies drafted as per the requirements of Canadian market may not work for the rest of the US. The hold on the culture, people, customers and their tastes can help one draft the policies for a successful global venture.
Why the need??
Communication through television, internet and video conferencing have now made the communication easy, so global presence is much easier than in the earlier times. A global manager needs to know how to tap the available communication tools and make their companies global.
Companies going global:
Yes, with companies making their presence felt in various countries at a time, it is imperative for the companies to develop such managers who can help them maintain their stature in the global market. Developing products, marketing strategies, branding strategies, pricing and advertising strategies etc. requires the kind of people who can handle such things with ease in a global market.
Liberalization policies in trading:
Trading has now become easier. Most countries are open to trade with other countries in order to invite foreign currency. The trend of Governments launching various new policies and giving enough space to invite foreign buyers is not just taking place in India, but is happening all over the world.
Wide customer segments:
Global managers are the need of the day as the range of customers and buyers is widening globally. These managers monitor their customers in other countries to understand more about their needs. For example, Nestle has more market presence in various countries than in their own country, Switzerland. The managers have tapped the international markets very well.
Variety of language, skills and diversity of workforce makes an organisation a learning company. In order to handle such diversity what fits best then are global managers. These managers are trained to be able to handle large varied workforce as per the suitability of the workers. Given the varied abilities of the workforce, their thought processes, their skills sets and difference in educational background, enables the organisation to become a learning one. However, it becomes even more important for such firms to develop leaders who can blend the skills and bring in common synergies to drive them further.
Hence, with the presence of global managers who are the key players in cultural change, handling diversity and their knowledge of global markets, the companies will surely get to the globalization path sooner or later. The key is just to nurture players who can fit the bill and bring in success in the global scenario. So, go develop them.
In the next part of this article, we will discuss about the skill sets of such managers so that your company can identify their true potential and direct them to the desired destination.