From animated characters in films, special effects in music videos, computer games to website designing, business presentations and training programs, multimedia is everywhere. The diverse application of multimedia in several sectors has revolutionized every aspect of life around us.

The Indian market opened up to multimedia with the establishment of several IT and research and development setups. Today the demand for multimedia professionals is more in IT companies that deal in software. And their need will increase with the companies’ growth. The need for animation experts is comparatively less now but it is likely to soar in the next few years.

The multimedia industry is witnessing rapid growth in India due to huge expansion of fine arts, design and engineering Institutes also prefer students with a high creative quotient, basic computer knowledge and good communication skills. Courses cover subjects like graphics, interactive design, 2D and 3D animation film–making, special effects, game design, web design, modeling, rigging, and digital portfolio development.

New courses are also being launched by institutes. IDC, for example, has introduced two postgraduate degrees this year – Master in animation and interaction design. They are also planning to introduce graduate courses soon.

The Indian animation market is expected to- witness a Compound Annual Growth Rate of 35% between 2005 and 2009. The market for gaming development in India is expected to reach $300 million by 2009. To top it off, major companies abroad are outsourcing Indian multimedia talent.

Overseas entertainment giants like Walt Disney, Imax and Sony are increasingly outsourcing cartoon characters and special effects to India. Others are outsourcing animation from India for commercials and computer games.

However, the supply is not keeping pace with the demand. The Indian animation industry is facing a severe shortage of workforce today especially on the quality front. In India alone, the animation industry needs over 30,000 people, while the demand met is a mere 10% of the requirement. NASSCOM predicts that India will require around 300,000 skilled professionals by 2008.

Lack of trained manpower is likely to hamper the development of this industry since the industry’s growth rate far outstrips the creation of talent rate.

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