Organization and Communication

An organization consists of individuals. They can be the Board of directors, CEO, Presidents, Vice-president, managers and down the line people. The communication flows from top to bottom and bottom to top. For an organization to be successful this communication should be clear and simple so that all can understand the same.

The communication from top can be regarding changes in policy. Company strategies, addition of new product, expansion, so on. The communication from bottom to top can be in the form of reports, status and a reply to what the bosses or clients ask for.

An effective person is one who gets his message across to others with minimum possibility of misunderstanding. However, if the gap between what a person wants to convey and what the other person wants to understand is large, then the effectiveness of the person who is sending the communication is low.

Effective communication is a very important process in every aspect of life. Nearly seventy percent of our active hours are spent in communication: either verbally or by listening, reading or writing. Communications is thus the capacity of an individual or a group to convey ideas and feelings to another individual or a group to evolve a desired response. Too often, in business, the mere act of sending a memorandum or delivering a speech is ordered to constitute communication. However, an effective communication is only brought about if it evokes the desired response.

One often comes across statements such as, “I tried my best, but they did not co-operate, how can I work if he is not able to appreciate my point of view?” In such situations, the fault is with those who complain.

If one looks at Indian organizations today, it would appear that communication is given less importance and most of the managements do not handle communication with the employees particularly well.

It is the individual’s ability to articulate which based on his personality, clear thinking and skill in expression. There is a whole system of organizational communication through verbal, written, committee systems and so on.

Both activities are vast, but are important and inter related. An examination of almost any problem in human relations will probably reveal communication failure which is either organizational or personal, or a mixture of both.

For the last few years, marketing reports and newspaper articles have whipped up much excitement by predicting a day when desktop and portable computers, telephones, facsimile machines, cable television, CD ROM, audio receivers and other devices in the office and home would all be connected globally.

Two decades ago all communication technologies around the world actually began merging – not just through prototypes and technology trials, but in commercial systems. And an unexpected situation is shaping up to be one of the leaders in the merging and provisions of telephone, data and multimedia service cable television.

For a long time, the widely touted personal communications services got a big boost. In this vision of worldwide wireless communication, individuals anywhere, indoors, or out, could make or receive calls on a pocket handset.

Meanwhile, in the more traditional business of long haul optical-fiber systems, several advances were made. Revolutionary system architectures also appeared, as erbium – doped optical fiber amplifiers moved out of the laboratory into production and deployment.

Today’s business environment is changing.  The average work day is longer and people are more mobile than ever before as businesses try to compete in a global marketplace. Work has become an activity, not a place. We commonly work on airplanes, in hotel rooms or at home. And while we travel, we need to stay in touch with people and exchange information. Outsourcing is becoming more common for many corporate services. Employees, customers and outside vendors often form virtual corporations to compete for specific projects independent of the location. Computing is also becoming a collaborative process, more often than not, done by groups rather than individuals.

These trends are not limited to business. Consumers are also turning to technology as never before. They are looking for convenience through remote access to bank accounts, voice messaging, mobile paging and home access to video shopping service, as they struggle to regain personal time in their daily lives.

Finally, it can be concluded that if the organization consists of individuals and their communication is effective then the organization will be successful. The individuals can also use their communication skills for the facilities mentioned in the above paragraph.

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  • Hbkrishnachary

    Importance of communication at the top level/managerial level gives more important in the Indian industry .

  • Smitakumbhar_s

    Importance of communication at the top level/managerial level.

  • akhtar sultana

    It’s a great piece of writing,I enjoyed reading it.thank you.