Corporate Social Responsibility

In India Corporate Social Responsibility is made statutory for  Corporates worth their name.  It is a must for every large company to contribute its share for making their contribution in development of  education, communication and work culture and such items to the best of their ability.

In an age of globalization and liberalization, the Indian corporate scenario has undergone a dramatic change. The technological advancements, changes in work culture and communication techniques, with associates and offices across the globe, has translated into increased market share and rapidly growing revenues. Today, an increasing number of companies are realizing the impact they have not only on their direct stake holders, which would include their customers, employees, vendors, dealers, suppliers and share holders, but also on their indirect stake holders like the communities in which they operate, or those which would be affected by the company’s operations.

Conscious to this impact, companies have sensitized themselves, clearly defining their social responsibilities towards the community. Thus the Corporate Social Responsibility (CSR) of a company, which may be linked directly to its business.

Today, CSR has moved beyond mere philanthropy, and become a significant part of the company’s objectives. Most companies have dedicated CSR teams, with their strategies and goals clearly defined and separate budgets allocated. Corporate actions play a very important role in creating a climate of positive opinion and that giving back to the society is not only imperative to the company’s growth, but also an earnest reflection of the values it stands for

CSR can be focused on the areas of education and health care. It facilitates community, rural development, disaster relief, and educational and health care programs by providing direct assistance to charitable organizations, educational institutions and rural based organizations.

CSR is now turning out to be a key facet that determines the credibility and the good will of the company. In today’s operating environment, corporate responsibility is a non-negotiable imperative for businesses.

Employee Involvement:

With a view to contribute to the company’s objectives, developing into socially responsible citizens, employee engagement in CSR activities are critical and are becoming an effective way of fostering unity amongst them. For us CSR activities are also a way to encourage social involvement of our employees and help them bond as a team and with the organization.

Another such corporate firm would be UPS, the world’s largest package delivery company, which conducts the Global Volunteer Month. Every October, UPS employees across the globe give their time, talent and hands-on-support to charitable organizations in their local communities covering  a range of areas concerning the environment, education, sports, arts and culture to spread a smile. This year UPS employees in India volunteered over 2,600 hours with NGOs in 12 cities across the country. Across India, UPS employees have embraced this belief and supported various causes. The UPS Global Volunteer Month is one such initiative that provides us with an opportunity to give back to the society that we live and operate in.

Professionally, CSR questions an individual, and urges him to take a step in the right direction. Everyone can feel concerned about issues like terrorism, global warming, corruption etc. However, stepping ahead and making an effort to correct the situation is very gratifying and gives us a sense of pride. Together we can achieve more concluded an employee.

To keep the moral high and motivate the employees, companies are also rewarding their efforts. Symantec applauds all employees volunteering to improve the areas where we live and work. Many of our programs are designed to offer corporate recognition of the vast amounts of personal time and resources our employees invest in making their communities better, states an employee.

CSR though in its primary stages, has undergone a transition from donating money to addressing issues of immediate concern to supporting causes for long-term benefits. With CSR professionals in lieu, tie-ups with various NGOs, and government partnerships, companies are looking at contributing to the larger picture. Employee awareness and engagement is helping to instill the right values and sentiments, urging them to take the reins of the future in their hands. The time has come for us as citizens of the country, to rise up to our bigger responsibilities. Every drop can make an ocean !

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