Communication is not only about what you say; it is also about how you say it. The goal of communication is action. To elicit quick action, communication should be simple and clear. Your audience should get something to feel to remember and to do. Effective communication plays a key role when it comes to scaling the success ladder.
Here we try to list down some factors that can help you stand apart as a speaker:
The power of words cannot be underestimated. It is important to speak wisely, clearly and prudently, leaving no room for misunderstanding or misinterpretation.
Property and ruin are in the power of the tongue. Therefore guard against imprudence of speech.
Speech is basically a projection of thought. It is a sensitive medium of communication, especially when it comes to a leader of an organization and the staff; one inappropriate word spoken can send out a wrong message, which may have irreversible consequences. The content and manner of speech, therefore, assumes prime importance. We usually pay more attention to what we say rather than how we say it, though it is equally important, if not more. A leader has to always plan what to say and how to say it in order to achieve what he wants. While the art of speech lies fundamentally in the art of thinking, it is much finer than the art of thinking itself because not every thought that arises in the mind is expressed as speech.
Right speech has its basis in right thinking. Use of logic and imagination makes a good speaker. A man could be screened for his whole state of evolution and development through his speech.
Quite often the manner of speech shapes the content and becomes the message. For example, a positive message conveyed in a cynical tone invariably be communicated and perceived as adverse. Therefore, it is very important for a leader to avoid negativity in his communicators. Although some situations may demand provocations, it must be used judiciously. If you learn to recognize negative forms of speech and re-phrase them positively, you create a positive attitude in yourself as well as others.
The most important rule in communication is that the meaning of the message is in the receiver of the message. You could be the most eloquent speaker, but if no one understands the words or examples you quote, the effort is pointless.
Speeches delivered with a stream of examples, anecdotes and concrete actions keeps the audience hooked and act upon them to produce the desired results. Also the stories must be solidly rooted in the leader’s point of view; else, they entertain and engage but don’t lead to any truth.
The next important aspect of communication is a leader’s ability to infer the body language of others. According to the looks and facial expressions of the audience, the speaker has to mould his speech to get maximum effectiveness.
Ancient scriptures recognize the importance of reading a person’s character through their eyes and face. Cultivating this trait helps one mould communication effectively. Speakers need to be aware of their audience’s habits, learn how to behave according to the situation, and become aware of how to make conscious choices in responding to others.
Addressing an audience is not easy. Self confidence is a very essential trait as it enables you to face your audience without fear. The right way of approaching this would be understanding the audience, their requirements, sensibilities and having mastery in your field. Lack of confidence is created by a feeling of insecurity and can be conquered by developing self esteem, which comes rapidly to people who allow themselves to take advantage of opportunities to stand up in front of a roomful of people and give a speech.
A trait we see quite often in people is vain speaking. We see politicians and top executives in corporate speak for several hours and finally, when you analyze what they have said, you find that the same thing could have been said in a much shorter time frame. While the speaker may assume that s/he has delivered a great speech, the speech would not have any impact as the audience would not have concentrated, would have lost interest and may be confused. This does not serve any purpose.
You can speak little, but talk sense. You only stand to lose your hard earned respect with useless talk. With what you say, you help build an opinion others have of you as sensible and capable. They do this by ensuring that people find listening to them worthwhile.