A case of Toyota’s contribution for India

Toyota has developed an expertise to do business on foreign soil in harmony with society and the earth of the country. Toyota has laid the foundation stone of their second plant at Bangalore. Toyota announced that this is not only a new plant, but a commitment to society and the earth. This plant is one of the big projects that mark the beginning of a second era for Toyota, since its establishment in India. With this year’s concept as ‘Open up tomorrow today’, Toyota is all set to create for India, a new motorization future.

Today, every company is strongly encouraged to take countermeasures against global environmental issues. From all over the world, various current global environmental issues were discussed at the last G8 summit indicating the arrival of an era focusing on environmental conservation efforts than ever. The automobile industry is no exception to this sense. Toyota considers social responsibilities fundamental and is therefore very active in many environmental initiatives. Toyota reaffirmed their commitment to contribute to the development of a sustainable future for society and the earth by announcing Global Vision 2020 which is aimed at strengthening efforts based on the guiding principle of creating a prosperous society and planet through technological innovation. Toyota’s core principle is ‘contribution towards opulent society’ and the keyword of its approach is ‘sustainability’. Toyota has pointed out three sustainabilities namely “Research & Development”, “Manufacturing” and “Social Contribution” as main themes in order to pursue concrete efforts towards contribution for sustainable future for the society and the earth.

An introduction to Sustainable Plants:

A sustainable plant reduces burden on nature while remaining operational for more than 100 years at the same time. There are three keys to implementing a successful suitable plant. These include Reduction of energy through development/introduction of low CO2 emitting production technologies and daily Kaizen (improvements) activities, Conversion of energy through utilization of renewable energy such as solar energy and afforestation at plant sites to conserve local ecosystems and contribute to local communities. Toyota’s Tsutsumi Plant in Japan is an apt example of a sustainable plant. It has introduced low CO2 emission technologies and successfully managed to reduce paint booths by implementing the latest equipment such as small size coater and slim paint robots at coating/painting process. As a result, CO2 emission has been cut down as low as approximately 15% of this conventional process. Further, with waste steam recovery and solar panel installations the Tsutusmi plant produces nearly 2,000 KW of power one of the world’s highest outputs among automobile plants.

The second Plant at Bangalore will be equipped with solar power panels and wind power generation facilities. For conserving local ecosystems and contribute to local communities, a large-scale tree planting project is planned for the Second Plant.

Located next to the present plant the second plant at Bangalore ((new plant) will occupy a total area of approximately 500,000 square meters. Initial annual production capacity at the plant which is scheduled to begin pertaining in the middle of 2010 will be about 100,000 vehicles. The plant will manufacture the new strategic small car that Toyota announced.

Toyota also plans to triple the number of sales and service outlets. The new plant will play an important role in promoting employment and the transfer of technology India. Toyota believes that manufacturing is all about nurturing people. With the opening of the new plant, Toyota would like to apply all its energy to the fostering of individuals who can contribute to the revitalization of the Indian economy.

Toyota is determined to cater to the various needs and requests of its customers in India. This may mean an increase in number of vehicles and a larger impact on environment. Toyota will strive to build human friendly and eco-friendly vehicles and aim to realize a sustainable and affluent society in India. They want to actively promote environmental preservation and safe driving with a view to becoming the most loved and admired brand India and strongly wishes to contribute to rapid development of the Indian economy.