Characteristics of Gen Y

The first thing that motivates Mr.K a 21 year old young employee, is a strong and compelling vision for the team. Not only this, he is more at ease than Gen X, with other age groups and loves to accept challenges. Gen Y-ers belong to a more open culture. Unlike Gen X-ers who switch jobs more often, we look forward to opportunities in the same company. Not only this, K also feels that companies should be more open to Friday night parties Interesting.

A 26 year old store manager at Hypercity looks for recognition from his seniors. Besides being upbeat and ambitious in nature Gen Y wants to achieve everything in a short span of time. Let’s do it at any cost’ is the attitude.

Wikipedia defines Generation Y as those born in the midst of a mature western culture between the early 1980s and the late 1990s. Unlike the generation that have gone before them, Gen Y has been pampered, nurtured and programmed with a slew of activities since they were toddlers, meaning they are both high performance and high maintenance. They also believe in tier own worth. Socio-graphically, they are at home with Myspace, YouTube, texting, IM and other instant communication technologies giving them a reputation for being peer oriented and seeking instant gratification.

Clear thinking, crisp communication and restlessness is what defines Generation Y. They know what they want and have no qualms about it. They are the ones who prefer the short route to success. They are refreshing and open to change.

A 2008 survey by UK recruitment consultancy FreshMinds Talent in partnership with Management Today suggested that Generation Y are generally more ambitious, brand conscious and tend to move jobs more often. A 2007 episode of the American TV news magazine 60 Minutes titled The Age of the Millenials proposed that members of this generation are exceptionally tech-savvy. They are especially tuned to their own value in the job market, have limited loyalty to any particular employer, and insist on working in a stimulating job environment.

They have more options, more opportunities and a wider canvas to choose from, whether it’s education, career or enjoyment.

The Gen Y may be different in the way they think and operate from the Gen X or the baby boomers, but this is also a bunch that is sensitive, open to learning and sharing. Gen Y brings to a totally fresh perspective to the business. They are more tech-savvy, are into instant communication technologies, internet friendly, confident. They are always willing to contribute in whatever way they can. They are the future of India Inc.

More than half of the Indian workforce is below 27 years of age. In terms of opportunities, the Gen Y is extremely credible. They possess the kind of confidence that the corporate world needs today.

Considering the fact that the Gen Y workforce is a restless and impatient lot, what are companies actually dong to keep this bunch motivated? A substantial 90 per cent of The MobileStore employees fall into the Generation Y workforce. We ensure that we celebrate key achievements and milestones so as to give employees an opportunity to bond together. We also have several training and mentoring sessions to coach them on soft and technical skills and to help them realize their potential.

Apart from the usual salary, incentives etc, the one thing that keeps Gen Y going is companies investing in their learning.

For this generation, growth, change and variety are the key factors also becoming a very integral part of employee management for companies today.

To meet today’s need for customized information organizations have built a learning system that combines traditional classroom learning with online learning. Another aspect which helps retain talent is the career development program offered by them. Companies invest heavily in on-going learning.

InspireOne, on the other hand, keeps its Gen Y workforce motivated by entrusting them with big responsibilities and multiple tasks and pushes them to achieve the same.

They have made their people a part of the international network of one of their partners, TMI (Time Manager International). A number of young team members are a part of the TMI World Congress, an international congregation of all TMI global partners through which they have got tremendous exposure and a truly global experience.

All in all, it is a fact that Gen Y is indeed very different from Gen X and Baby Boomers. They have been brought up to expect a lot from life.

This generation has grown up questioning their parents, and now they’re questioning their employers. Managers have to coach them through problems rather than simply tell them what to do.

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