Secondary Sources

Trade Associations:
Companies in similar business often form associations that can refer the researcher to the more relevant major sources of information related tot heir lines of business. Most associations compile data on members of the trade, and some gather additional data directly applicable to a particular industry.

Most of the trade associations of the United States and Canada are listed in the following sources:

Encyclopedia of Associations, Detroit: Gale Research, annual, Vol 1, National Associations of the United States; Vol 2, Geographic and Executive Index; Vol 3, New Associations and Projects; and Vol 4, International Organizations. For 1987, lists more than 23,000 national and international organizations and indexes 15 other directories published by Gale.

Directory of Directories, 4th edition, Detroit, 1986. Biennial list arranged by subject and with annotations of business and industrial directories professional and scientific rosters, and other lists and guides of all kinds.

Title and subject indexes:

National Trade and Professional Associations of the United States and Canada and Labor Unions. Washington, D C Columbia Books since 1979. This annual lists about 4,600 associating. It is alphabetically arranged and offers key word, geographic executive and budgetary indexes.

Other Guides to Marketing data:

In addition to trade association directories, there are many guides for helping the researcher locate data. Among the major ones are the following:

American Statistics Index: Washington, DC: CIS Inc., since 1974 Annual with monthly issue covering the current year. Indexes and abstracts the statistical publications both one time studies and continuing series from the US government. Intended to make federal statistical information as accessible as possible, ASI refers the user to specific tables or graphs that provide the statistics needed in the presentation required. Indexed by subject and category such as age, race, sex or geographical area:

Many of the documents indexed will be available in libraries or can be purchased form the government. All documents indexed in ASI can be delivered in microfiche within 48 hours through a CIS service called Documents on Demand. ASI is also available as on online database of the same name. Harvey Joan M Statistics Africa; Sources for Social, Economic and Market Research, 2d ed., Rechenham, English: CBD Research 1978; Statistics Europe: Sources for Market Research, 4th ed. 1981; Statistics Asia and Australia: Sources for Market Research, 2d ed, 1983; Statistics America; Sources for market Research (North, South, and Central America), 2d ed 1980.

Index to International Statistics, Washington DC CIS inc., since 1983, Annual with monthly issues covering the current year. The newest of CIS’s statistical indexes, this provides access to English language publications from 35 major inter national agencies, such as the UN EC OAS and others. Most publications indexed are available in microfiche for purchase from CIS.

Statistical Reference Index: Washington DC CIS Inc., since 1980 Annual with monthly issues covering the current year. A companion to ASI, SRI indexes and abstracts statistical publications from private sources and state government agencies. Publications indexed are available for purchase in microfiche from GIS.

Sources of Summary Statistics:

The publications listed below summarize statistics from many sources. While valuable as sources of information in themselves, they also indicate original sources in which more detailed data can be found.

Business Statistics, Washington DC Government Printing Office biennial since 1951. Kept up-to-date by the monthly Survey of Current Business. Published by the US Bureau of Economic analysis, these reports present statistics form government and private sources on general business indicators, commodity prices, labor force, employment and earnings, finance foreign trade and the major industries in the country.

Consumer Expenditure Survey: Washington, DC: Government Printing Office. The Bureau of Labor Statistics began a continuous survey of consumer expenditures in 1979. Prior to this, the Bureau did similar surveys in 1960-61 and 1972-73. In the first part of the survey called the interviews Survey, a sample population is interviewed five times at three month intervals on their type of expenditure. In the second part, the Diary Survey, a sample population records all expenditures made during the survey week. The interview Survey for 1980- 81 appeared in April 1985; the Diary Survey for 1980-81 appeared in September 1983.

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