A working knowledge of the media laws of that country will help the presenter ensure he does not make mistakes. For example, certain terms are considered insulting in certain countries while they may be commonplace in India.
Interns can start without any particular qualification. A passion for radio and a flair for talking and reporting is all that is needed. There are no particular qualifications required. Lotus needed someone who was interested in topic and good at talking. You need to have a loud and clear voice, and also have a good sense of time. For example, if you need to say whatever needed within 30 seconds, you cannot exceed that time.
However, large broadcasters prefer to have candidates that are qualified in mass communication, preferably specializing in broadcast journalism. Knowledge of the local language, English and the Indian language that programs are broadcast in are necessary. The ideal candidate should have completed a university education, all the better if it is in mass communication. He or she should have some years experience in journalism, preferably in radio or internet journalism i.e. working for the leading Hindi papers or Hindi radio channels. Candidates must have every good command of Hindi. They also expect excellent knowledge of English as DW staff has to work in a very international environment. German skills are an advantage.
A career in radio is extremely rewarding, as long as one is truly inspired to be in the field. They constantly look out for new sounds, creative voice over artists along with RJs, to promote the genre of music cater to mainly Hindi, Urdu, new age and world. In their basic requirements, passion for music is a must have along with creative thoughts and presentation skills.
They train and re-train their presenters to suit the particular show and they must have good knowledge of at least one language, in addition to English, and must have good general knowledge. Of course, voice quality comes first.
If you want to land a job in the radio business, find a way of demonstrating the skills that radio channels look for, such as clarity in speech and a pleasing manner of talking, appropriate pace, crispness and ability to modulate. Mr.M, who immediately caught the attention of Lois Moodley, Producer, Lotus FM, caught a live demonstration of his skills. They wanted to conduct a live broadcast from India for their third anniversary. Lois saw M on NDTV and she wanted to meet me. However, M didn’t belong to any association so she couldn’t get through to me. Later, when M was on Marine Drive with a Free Hugs poster, M bumped into Lois and she took him to Hilton Towers, where they had a five minute interview, after which she asked him to join.
At radio stations owned by international media giants like BBC and Deutsche Welle, a job as a radio presenter or reporter can be extremely lucrative. As Lucas of DW Radio discloses, they offer a competitive package based on experience.
RJs can make round Rs 1000 to Rs 5000 per day, depending on their popularity and experience. M is not getting paid, but don’t mind because its just five minutes of work everyday. Besides, he was sent to South Africa to report on the IPL and Lotus bore all the expenses, which came to around Rs 60,000. So it is an excellent opportunity.
In the beginning, working at a smaller community station is a good idea for gaining experience, even if the remuneration is not very satisfactory. Our broadcast is primarily an experimental and non-profit entity thus far. Hence, we have passionate music lovers, who join it with the view to promote Hindustani music and enjoy the same. With this experience in hand, one can then apply for jobs in bigger stations.
There is however, one thing for sure: in the current economic situation, if you are a presenter in a community radio station, hold on to it! Do not bargain for a salary hike.
A radio presenter or reporter can go on to become producer of a show and eventually head several shows and become a department head. If you take up a job as an outdoor correspondent for a foreign station in India itself, it might become difficult to earn promotions. Working abroad, in the home ground of the radio station is the best and fastest method of moving ahead.
It is possible for an aspirant to learn on the job training if the radio station is agreeable to such an arrangement. They give everyone an opportunity to be part of the station, and also provide training in radio presenting production and marketing, says manager and owner of Radio Hum FM. However, international broadcasters generally look for more streamlined qualifications for advanced positions.
Institutes offering one year postgraduate degrees or diplomas in radio production, generally coupled with television:
1) Apeejay Institute of Mass communication, Delhi
2) Bharatiya Vidya Bhavan, Delhi
3) International Institute of Mass media, Delhi
4) RKCS Educational Society, Delhi.