Graphic designers and Product designers

Visual communication designers are responsible for finding the most effective way to get messages across in print, electronic, and firm media, using a verity of methods, such as color type, illustration, photography animation and various print layout techniques. They develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. They also produce promotional displays, packaging and marketing brochures for products and services, design distinctive logos for products and businesses and develop signs and signage systems for business or the government.

A significant number of visual communication designers also develop material for the Internet, interactive media, and multimedia projects. They may also produce the credits that appear before and after television programs and movies. They can becomes multimedia artists and animators by learning how to use relevant software packages and create special effects, animation, or other visual images using film, video, computers, or other electronic tools and media for use in products or creations such as computer games, movies, music videos and commercials.

The starting point of a career as a visual communication designer, graphic artists, animator or multimedia artist would be a fine art, applied art, applied art, visual art or communication design degree. However one can pursue these careers even without the above mentioned training.

At the postgraduates level, the available training opportunities include the two and a half year graphic design PG program at National Institute of Design Ahmedabad open to BFA / BArch / BDes / media, film and TV mass media / or equivalent, or graduates in any discipline with one year relevant industry experience or creative pursuits. At its campus at Gandhinagar, NID offers the new media design (two year program), which is open to candidates with BCA / BIT / BSc Comp / BFA / BE / BTech / BArch / BDes/ BVC / degree in mass media or equivalent, or graduates in any discipline with relevant industry experience (Knowledge of programming scripting and computer graphic tools is essential). At its R&D campus at Bengaluru, NID conducts the PG programme in information and interface deign (two year) and the to year PG program in design for digital experience open to students with the same background as above.

The Indian Institute of Technology, Bombay offers a Master’s of Design in visual communication, animation and interaction design to those with a bachelor’s degree in engineering /architecture/ design / interior, or equivalent or those who hold a professional Diploma in Design (NID / CEPT, or equivalent) or four year BFA (after 10 + 2 or GD Art (five year program after class 10) with one year professional experience or master’s degree in arts / science / computer applications.

With Industries fiercely competing to manufacture problem free products, the demand for product designers in India is on the rise. There are two apparently conflicting considerations that affect the product designing. We can standardize the products and improve the ease of their manufacture. On the other hand, we can offer a variety of products to meet different kinds of customers and their differing needs. There is a trade off involved here.

Industrial/product designers design commercial as well as domestic products of every day usage while keeping in mind the profitability of the business as well as the needs and demands of consumers. They are responsible for everything ranging form the styling to the safety of various consumer products such as microwave ovens and mobile phones.

Institute Indicator:

1) National Institute of Design
2) Dhirubhai Ambani Institute of Information and communication Technology, Gandhinagar.
3) Center for Development of Advanced Computing, Mohali
4) MAEER MIT’s Institute of Design, Pune
5) The advanced Computing Training School (ACTS), Center for Development of Advanced Computing (C- DAC)
6) IDC, IIT Mumbai
7) Jamia Milia Islamia, New Delhi.