Organizational behavior in E-world

The e-organization uses the Internet ,intranets, and extranets to open up an organization’s communication channels, making it possible to integrate and share information ,and allowing customers, suppliers, employees ,and other to communicate with and through the organization on a real-time basis. The more that an organization integrates global and private networks ,the more it takes on characteristics of an e-org.

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Monopolistic competition in marketing

Market refers to any place where buyers and sellers meet and transactions take place. The meeting need not be physical. With modern communication, buyers and sellers may be miles apart yet can strike a transaction. There can be “online� purchasing and selling making any geographical limit irrelevant. Yet for convenience sake we have many markets situated at a particular locations. Broadly the essence of a market involves

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Behaviorally anchored rating scales

The behaviorally Anchored Rating Scales (BARS) method combines elements of the traditional rating scales and critical incidents methods .Using BARS, job behaviors from critical incidents—effective and ineffective behaviors are described more objectively .The method employs individual who are familiar with a particular job to identify its major components .They then rank and validate specific behaviors for each of the components.

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Marketing intelligence system

The purpose of any Marketing research is to provide information, at a specific time on customers, or trade or competition and the future trends in each of them. Most of these research exercise help strengthen an enterprises and assist it in strategic decision-making. But marketing is a war that requires continuous surveillance of markets (customers) and competition as also other structural components of the market like government policy.

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Marketing research and information system

A few years back, in 1985,Experts was called by Parle Exports to assess the effectiveness of the advertising campaign of their three leading brands, Thums Up, Limca and Gold Spot. It was though that high recall is the correct measure of advertising effectiveness and marketing effectiveness and so, initially, experts task was to assess the number of consumers correctly recalling the ad campaigns of these brands.

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Management development

Management development is a systematic process of growth and development by which the managers develop their abilities to manage .So it is the result of not only participation in formal courses of instruction but also of actual job experience .It is concerned with improving the performance of the managers by giving them opportunities for growth and development.

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