The e-organization uses the Internet ,intranets, and extranets to open up an organization’s communication channels, making it possible to integrate and share information ,and allowing customers, suppliers, employees ,and other to communicate with and through the organization on a real-time basis. The more that an organization integrates global and private networks ,the more it takes on characteristics of an e-org.
Read moreMonopolistic competition in marketing
Market refers to any place where buyers and sellers meet and transactions take place. The meeting need not be physical. With modern communication, buyers and sellers may be miles apart yet can strike a transaction. There can be “online� purchasing and selling making any geographical limit irrelevant. Yet for convenience sake we have many markets situated at a particular locations. Broadly the essence of a market involves
Read moreModern production and operations function
The production management of today presents certain characteristics which make it look totally different from what it was during the past. Specifically, today’s production system is characterized by basically four features:
Read moreBehaviorally anchored rating scales
The behaviorally Anchored Rating Scales (BARS) method combines elements of the traditional rating scales and critical incidents methods .Using BARS, job behaviors from critical incidents—effective and ineffective behaviors are described more objectively .The method employs individual who are familiar with a particular job to identify its major components .They then rank and validate specific behaviors for each of the components.
Read moreMedia selection in advertising management
A highly creative ad copy may not be able to deliver results if there is an improper selection of media or a poor media plan and strategy .In evolving a media plan, decisions have to be taken in respect to the following media factors
Read moreMarketing intelligence system
The purpose of any Marketing research is to provide information, at a specific time on customers, or trade or competition and the future trends in each of them. Most of these research exercise help strengthen an enterprises and assist it in strategic decision-making. But marketing is a war that requires continuous surveillance of markets (customers) and competition as also other structural components of the market like government policy.
Read moreMaterials handling equipment
The Materials Handling equipments are classified into four basic types, viz., conveyors, cranes and hoists, trucks and auxiliary equipment.
Read moreMarketing as a managerial function
Marketing as a managerial activity involves analyzing the market opportunities, planning the marketing activities ,implementing marketing plans and setting control mechanism, in such a way that organizational objectives are accomplished at the minimum cost. In other words, marketing is:
Read moreMarketing research and information system
A few years back, in 1985,Experts was called by Parle Exports to assess the effectiveness of the advertising campaign of their three leading brands, Thums Up, Limca and Gold Spot. It was though that high recall is the correct measure of advertising effectiveness and marketing effectiveness and so, initially, experts task was to assess the number of consumers correctly recalling the ad campaigns of these brands.
Read moreMarket forecasting – starting point
One of the steps , nay the very first one, in the process of management is planning .Planning is understood as the process of setting goals and choosing the means to achieve these goals. Planning is essential for, without it, managers cannot organize people and resources effectively.
Read moreManagement skills in human resource development
Managers look at the skills or competencies they need to successfully achieve their goals. Robert Katz has identified three essential management skills : technical, human, and conceptual.
Read moreManagement development
Management development is a systematic process of growth and development by which the managers develop their abilities to manage .So it is the result of not only participation in formal courses of instruction but also of actual job experience .It is concerned with improving the performance of the managers by giving them opportunities for growth and development.
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