Automation Production Technology
Automation has been understood as mere replacement of labor by machines. This perception has now changed .Today, automation projects are initiated not just for labor cost savings, but also for improved product quality, fast production and delivery of products and increased product flexibility.
Read moreAdvertising objectives
The starting point in any planning exercise is one of setting the goals or objectives .In evolving an advertising plan, objectives have to be set as they help in measuring the performance of an advertising campaign .It is important for the strategist, to know how the strategy fared and the only way to know is how far did it go to achieve the objectives. Objectives or goals are also necessary to justify financial resources that are required for an advertisement campaign. The only way to counter skeptics s to state what it would cost to achieve a specific objective ,say a 20% increase in awareness in the target audience.
Read more