Role of Market Research in Assessing Market Condition

Article by V S RAMA RAO The market trend is dynamic and ever changing and no one can draw any conclusion about the market without deeply digging in to it. Launching a product without preparing any launching pad in such a competitive age is not an intelligent move. If a company is investing time and money in producing a product then it is wise to research the market a bit and then design and produce a perfect product. A high quality product suits customers’ requirements and at the same time it is beneficial for the manufacturer as well. The success

Read more

What our behavior can teach us about “Us”

We hear countless stories of Indians misbehaving on foreign soil and our most common reactions to such incidents include shame and anger. Remembering that “misbehavior” is a relative term let’s not become prejudiced in any way. People make mistakes and often there are valid reasons – many a times unknown even to the person misbehaving. Have we, however, ever paused and wondered what instigates such behavior? Could it be, for instance, that the root of the problem lies in India itself? Could it be that something is going wrong in India that provokes our “sometimes” (inappropriate) actions abroad? Perhaps our

Read more