Evaluation of employee training programs

The specification of values forms a basis for evaluation .The basis of evaluation and the mode of collection of information necessary for evaluation should be determined at the planning stage. The process of training evaluation has been defined as� an attempt to obtain information on the effects of training performance and to assess the value of training in the light of that information.�

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Competition in marketing

Demand for a firm’s products/services is also affected by the nature and intensity of competition in an industry .While analyzing the competition , Michael Porter, in his book on Competition Advantage and Competitive Strategy , mentions that a firm should extend its competitive analysis to include substitutes also, besides scanning direct competitors .The objective of such an analysis is to assess and predict each competitor’s response to change in the firm’s strategy and industry conditions This analysis will hopefully ensure the firm emerging as a competitive organization and also deciding on whom it should pick up as its major rival in the industry .

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Buying Situations

It is not only products differ. Even the buying situation differs. each time the buyer is to take a purchase decision ,it may or may not be the same as the previous one. The differentiation between the two buying situations may be caused by the absence of any or all of the following factors.

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Buying Center

We mentioned earlier that organizational purchase decisions. All individuals who participate in decision-making are referred to as the decision-making unit (DMU).To be able to get classified as a DMU it is important that concerned individuals should have a common goal and share the risk arising out of the decision. These individuals may or may not be a part of the buying organization ,like a consultant who is an outsider ,but plays a key role in the decision-making process.

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