Buying Center

We mentioned earlier that organizational purchase decisions. All individuals who participate in decision-making are referred to as the decision-making unit (DMU).To be able to get classified as a DMU it is important that concerned individuals should have a common goal and share the risk arising out of the decision. These individuals may or may not be a part of the buying organization ,like a consultant who is an outsider ,but plays a key role in the decision-making process.

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Branding Decisions

Branding is an important strategy to differentiate the product from its competitors .Its a name ,logo ,trade mark, even patent number or package design, intended to identify the firm’s products or services from others. It represents to the customer the source of the product which leads him to associate with the brand. In taking brand decisions, the firm has to consider the target market, cultural influences on the market and the role the brand will play in its business strategy.

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Advertising Decisions

Advertising objectives

The starting point in any planning exercise is one of setting the goals or objectives .In evolving an advertising plan, objectives have to be set as they help in measuring the performance of an advertising campaign .It is important for the strategist, to know how the strategy fared and the only way to know is how far did it go to achieve the objectives. Objectives or goals are also necessary to justify financial resources that are required for an advertisement campaign. The only way to counter skeptics s to state what it would cost to achieve a specific objective ,say a 20% increase in awareness in the target audience.

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CiteMan

CiteMan The Corporate Super Hero What happens when HR makes you declare fake experience in writing “I work for an MNC. I faked experience in order to get this job. During Managing Talent-Experience as a Vendor “We are a startup offering contractual employees, who work for XYZ company but on the How to create a perfect profile to land the dream job We live to work and earn better. Irrespective of the economy, we need our incomes Why Training Programs don’t impact Business Objectives? – Thought Paper Training programs are designed with a business need in mind. However in reality,

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