Catch A Rainbow – The ICC World Cup Euphoria

The ICC Cricket World Cup fervor has culminated to a point where every cricket fan is bouncing high on this zest.  This has been further enabled, by the over-flooding of information through all types of media from print, to the continuous burble on radio and associated images in every pop-up on the internet, with the aim to hijack the viewer’s and listener’s attention. Along with this, the friendly banter about how the team played and who opines what, adds to this euphoric milieu. As leaders and HRs, we acknowledge and accept this phenomenon. Most of us are die-hard cricket fans.

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