Company Newsletter – Managing the Knowledge Platform

An imperative attribute of mass communication lies in connecting many stories on a continual platform, with an underlying message that binds the receiver. The information shared in different formats evokes a range of responses. Every information shared, requires reinforcement through different channels. In a business environment information is shared through different communication channels such as Townhall, CEO’s or MD’s address, Intranet, notice board and bulletin. A newsletter is a summation of information as required by the readers. It is written in first person to find a greater connect with the readers to the community or the ecosystem. It subscribes to

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