Market Research Data- Entry of Data into the Computer and its Advantages

Market Research is conducted by large companies for introducing new products and also for existing products once in a few years as to how they are faring as compared to their competitors. Entering data into the Computer: After the editor has reviewed the individual responses to all questions and has assigned a numerical code to each response, those codes will be available when the data on the completed questionnaires are to be entered into the computer. This is accomplished by transferring the codes into the computer’s memory space or onto computer tapes or cards in preparation for computer tabulation. Virtually

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