Brands must be Durable and of Sustainable Quality

Successful brands build a long term relationship with consumers.  Excitement keeps a relationship alive; trust binds it for the long haul. The two together keeps the relationship thriving. Lose any one of the two and the relationship is strained if not soured. A brand that excites but lacks the bond of trust will fail the test of a relationship. Without trust, all the excitement will be seen as din that diverts attention from the lack of a basic value. On the other hand, a brand that enjoys trust but fails to excite in these times runs the risk of becoming

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